Digital Magazine and Newspaper Editions: Best Practice Cases
Vendor Description
Vendor Name
Texterity
History and Background
Texterity was founded in 1991 by CEO Martin Hensel as a provider of SGML-related
professional services to publishers. As Texterity built its customer base, its offerings
expanded to include XML and text format conversion services. It developed TextCafe,
an automated document conversion technology, and began using it in 2000 to create
eBook files for its clients in a variety of formats. Texterity began supporting the Scalable
Vector Graphics (SVG) and Open eBook formats. Texterity moved into the Digital
Editions market with its Published Web Format (PWF) offering in 2003.
Texterity is based in Southborough, MA, with representation in Canada and Australia.
Vendor Type
Digital Edition Platform – hosted
Philosophy
Producing digital editions is a new area for many publishers. Print has been around
since Gutenberg, but digital editions have only been around for about five years. Some
publishers still question whether digital editions work, how people use them, and if the
model is sustainable.
Texterity tries to address these key issues using a collaborative sales and service
approach. Texterity representatives start with the business challenges a publisher wants
to address as well as the value-added opportunities that digital editions provide.
Texterity’s business model focuses on providing flexible business solutions that can
incorporate circulation-building programs, mobile phone access, revenue generation,
and completed search engine integration. Texterity believes that services around the
technology are as important as the technology itself; just offering the technology alone
is not a winning strategy.
Technology Description
Texterity’s flagship technology is its patented Published Web Format (PWF). PWF takes
PDFs from publishers and creates a digital edition of a publication that is hosted on
Texterity’s servers and can be viewed in standard Web browsers with no plug-ins
required. PWF is based on a combination of HTML, JavaScript, and XML, including
Scalable Vector Graphics (SVG), the W3C standard for expressing graphics in XML.
Unlike other formats, PWF does not require Flash; this means that it can run on
75
©2008 Gilbane Group, Inc.
http://gilbane.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135