Digital Magazine and Newspaper Editions: Best Practice Cases
� Zoom in on entire page or portion of page.
� Interactive table of contents.
� High-quality image and text display.
� Choice of single or dual-page views.
� Page thumbnail view.
� Print a single page or page range.
� Nxt Widgets – scrollable thumbnail views of publications that can be embedded
on publishers’ Web sites.
� Bookmarks.
� Notes.
� Send link to page or entire publication via email.
� Download in .EXE file for offline viewing.
� Live URLs for advertiser Web sites and email contacts.
� Permalinks that can be pasted into blogs or forums.
� Save page-level content to Digg, del.icio.us, Google Bookmarks, and Facebook.
� Embeddable Flash animation, audio, and video in ads.
� Embeddable user surveys, polls, giveaways within ads.
� Salable sponsorship opportunities, including toolbars, positions around the
content, RSS feed tables of contents, logo during downloads, and left of front
cover.
� Salable gatefolds, bellybands, and inserts.
� Online Business Reply forms.
� Tracking of sessions and offsite URL clicks.
� Ability to do custom reader surveys.
Nxtbook offers Web-based usage tracking for publishers, with reports including:
� Readers per book
� Readers per page
� Time spent in the book
� Time spent on each page
� Links clicked
� Pages printed
� Pages saved offline
� Referring URLs
� Sent events — number of times readers forward content to other users
Offline editions of Nxtbook content use the executable (non-browser) version of Flash
Player. Offline versions are functionally identical to browser-based publications, except
that they include local rich media files instead of streaming media (resulting in larger
file sizes), and publishers cannot obtain tracking data. About 10% of all Nxtbook digital
editions are downloaded for offline reading.
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©2008 Gilbane Group, Inc. http://gilbane.com
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