Digital Magazine and Newspaper Editions: Best Practice Cases
Results
� Teachers use the content frequently despite technology limitations. Some
teachers have to make transparencies of newspaper content, while others use
more modern projection equipment.
� Digital subscriptions are now used by 2,500 teachers and make up 7% of the
total educational subscriptions. That number is growing rapidly despite issues
with slow data connections and firewall issues. The digital deliveries to schools
saved the Denver News Agency $466,000 in 2006, and savings in 2007 were
expected to surpass $750,000.
� Teachers can create a customized “My Paper” to cover the topics that they
consider to have the greatest educational value.
� Teachers like the search and save capability and the ease of creating proper
citations.
� Because some teachers have limited technology skills, the agency has set up a
separate support desk for the education program.
� Ms. Plewka is hoping to implement these enhancements over the next few years:
o Developing additional rich media to capture student interest.
o Adding more authoritative links to help students safely explore topics found
in the digital edition.
o Allowing students to create their own custom versions.
o Generating provocative emails and RSS feeds to educators to suggest ways to
use the digital edition every day.
� “The Green Movement” is gaining support and is a reason for schools to move
from paper to digital editions.
� The Denver News Agency now has over 16,000 digital subscribers.
Lessons Learned
� The range of technical skills and acumen among educators is very broad. It is
challenging to provide content and features that are both stimulating and very
easy to use.
� Students actually expect more technical sophistication than some teachers.
� One drawback of a digital edition is lack of a physical presence in the classroom.
This issue can be overcome by generating email pedagogical suggestions and
targeted RSS feeds.
� The savings in paper, ink, and delivery are significant.
� Research shows that students who read newspapers do better on standardized
achievement tests.
Gilbane Group Conclusions:
� Attracting young readers is critical to the future health of the newspaper
industry, and digital editions in the classroom are a good first step.
54
©2008 Gilbane Group, Inc.
http://gilbane.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135