Digital Magazine and Newspaper Editions: Best Practice Cases
can process ads and inserts themselves at significant cost savings. For readers,
AdLauncher provides an easy way to find relevant ads in each publication.
ActiveTearsheet
Olive ActiveTearsheet uses files publishers create in producing an ActivePaper Daily
edition and provides online displays of ads online, just as they appeared in the
newspaper. Advertisers can view these electronic tear sheets instead of receiving
hardcopy tear sheets from the printed newspaper. ActiveTearsheet includes tools such
as a dynamic ruler for ad size and placement verification. Newspaper advertising
departments benefit from capabilities including searching by advertiser, agency, order
number, etc.; and sorting by various criteria including dates, sections, and zones.
ActiveMagazine
ActiveMagazine is Olive’s platform for digital editions of magazines. It is similar to
ActivePaper Daily but with a different, Flash-based user interface better suited to
magazine reading, including “page turning” graphics and dual-page layouts. In addition
to all ActivePaper Daily features, ActiveMagazine also provides:
� Zoom and pan capability
� Rich media support
� Access by page thumbnails
� Search across unlimited number of back issues
� Social bookmarking, with built-in support for Digg and
del.icio.us
The newest release of ActiveMagazine, ActiveMagazine 3, comes with an archive similar
to ActivePaper Archive for viewing and search across back issues. Customers can
convert back issues in PDF, ingest them into the archive, and make them available
alongside their current editions. The latest release also features an open Web
application platform that enables publishers to add features to the digital edition, such
as banner ads, extra content, and so on. ActiveMagazine 3 is built using the ViewPoint
platform (see below).
ViewPoint Digital Publishing Platform
Olive’s end-to-end digital publishing platform for corporate enterprises, ViewPoint,
uses unique technology to understand the structure and semantics of electronic, paper,
microfilm, and microfiche documents and automatically convert them to rich, digital
content that is easy to search, view, and interact with over the Web. These digital
content assets, or microcontent, can then be delivered either through end-user Olive
applications (i.e.: ActiveMagazine, ActivePaper, etc.) or as repurposable content that
can be delivered in other formats and applications such as a BlackBerry or iPhone.
This allows companies to easily capture, preserve, access, and repurpose their print
content, and develop new, digital markets for their information. Component-level
meta-tags ensure search accuracy and an unprecedented ability to receive information
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©2008 Gilbane Group, Inc.
http://gilbane.com
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