Digital Magazine and Newspaper Editions: Best Practice Cases
Marine Log
Delivering Digital Editions to Victims of Hurricane Katrina
MARINE LOG (
www.marinelog.com) is America's most respected
marine industry monthly. It is dedicated to providing marine industry
professionals with the information they need to enable them to design,
build, and operate vessels, rigs, and offshore structures, profitably,
safely, legally, and in an environmentally responsible manner. Today,
MARINE LOG's ability to deliver information has been enhanced by
their Web site. Accessed from around the world, it makes frequently
requested data available online and brings readers late-breaking news
very rapidly. There are more than 30,000 qualified subscribers, and many more readers
visit their Web site on a regular basis. John R. Snyder is the Editor and Publisher of
Marine Log.
Nxtbook Media, LLC (
www.nxtbookmedia.com)
transforms the way people read on the Internet.
Working with magazine publishers, catalog publishers,
and corporate marketers, they find ways to leverage traditional print content for
optimized use online. The Nxtbook team provides publishers with a service that reduces
their costs while simultaneously expanding the reach and effectiveness of their content.
In doing so, the readers of digital editions enjoy a media-rich experience that causes
them to return to participating publishers' digital editions and Web sites time and time
again.
The Challenge
Shortly after Hurricane Katrina, John Snyder realized that his many readers on the Gulf
Coast were unable to receive their traditional printed copy of the MARINE LOG by
mail. He found that people were using the Internet to communicate during the crisis
and decided to launch a digital replica edition to help reach those loyal readers who
were so deeply affected by the storm.
Meeting the Challenge
John Snyder was introduced to Nxtbook’s technology platform by his parent company,
Simmons-Boardman. He was impressed with the Nxtbook technology and user
interface. The compression technology kept file sizes manageable for distribution. The
rich media capability allows them to add audio and video to their articles and
advertising. MARINE LOG also likes to bundle whitepapers and brochures with the
digital edition and has had several sponsored issues.
47
©2008 Gilbane Group, Inc.
http://gilbane.com
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