Digital Magazine and Newspaper Editions: Conclusions
successful digital publishers make it their goal to answer as many readers’ questions as
possible.
This area of digital publishing is in rapid evolution. There are several industry
initiatives seeking to assemble and coordinate the content of publishers in vertical
search engines, Google and other popular search engines are also working to
incorporate more information from magazines and newspapers. Currently, it is far
more likely for readers searching the Internet to be presented a Wikipedia entry than an
article from the archives of respected magazines and newspapers. Even searches
launched in the Google news section often yield very shallow sets of results.
We believe that archives are important to the future of digital publishing and can be
monetized via subscriptions, fees, and advertising revenue.
New Opportunities
We believe that as the technologies for creating, delivering, and tracking digital editions
continue to evolve and as display technologies improve and become even more
portable, an increasing number of readers will begin to prefer subscribing to digital
editions of their favorite magazines and newspapers. This will also expand the number
and range of publications available in digital formats.
We expect to see a growth in smaller localized publications and expect to see more
technology providers offering “self-service” or SAAS-modeled services to make the costs
of providing digital editions more affordable. We also believe that the number of hybrid
periodicals/catalogs, advertorial publications, and custom publications will grow
significantly over the next few years. There will be increased opportunities for
publishers to deliver school editions in digital formats, as well as to license collections
of their content by itself or in conjunction with other content to provide readings for
high school and college courses.
The Final Word
It has been said that this is the most exciting time to be in publishing since Gutenberg
invented the printing press. The digital publishing era is in its early stages, and while
the innovation to date has been impressive, there are many new opportunities for
further innovation.
The technology will continue to get better; publishers will move to a true cross-media
publishing strategy; collaboration techniques will change the current authoring and
reviewing metaphors; online communities will become even more important to brand
building; and the population of “Web natives” will continue to increase, driving the
increased readership of digital editions. The future of this market is bright, and the
rewards for innovation will be substantial.
127
©2008 Gilbane Group, Inc.
http://gilbane.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135