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Amatic adds to
multiplayers
Carlsberg to launch Tuborg in UK
Amatic’s latest offering is the Carlsberg UK marketing
successful Roulette Grand Jeu director Darran Britton
Prestige now available with four C
arlsberg is gearing up for a major UK launch of
Tuborg, the second biggest brand in the Carlsberg
group. The beer is to hit pubs and off licenses in said: “Tuborg is a star in
players, due to its elegant design April, and the brewer is expecting a big response. Despite the Carlsberg
perfectly fitting in any casino. aiming much of its promotion at the 18-30 age range, International portfolio and
Roulette Grand Jeu Prestige will be Tuborg is a well-known beer outside the UK and should we are very excited about
presented for the first time at the find a market with a more discerning drinker – the kind its launch in the UK. It’s
Andalusian Gaming and Gambling you might find in a casino, for example. been a success
Trade Show 2007 in Malaga, Spain. The brand that originated in Denmark has recently everywhere it’s been
Amatic’s flagship multiplayer proved to be a massive success across Russia and launched. Tuborg grew
products operate on a PC platform, Eastern Europe and is set to take the UK by storm with 17% in 2006. Tuborg will bring a new dimension to the
operating highly secure with fully innovative packaging and its distinctive position. beer market in the UK through its unique packaging and
remote credit management. Launched in to the off-trade around the country from distinctive attitude. We believe drinkers are crying out for
Communication is based on a 2nd April, Tuborg is an easy drinking 4.6 abv lager, which a beer that cuts through the tradition of the UK beer
secure network protocol for will appeal to both mainstream and premium lager market and talks to them in their language. Everything
enhanced reliability utilizing a high drinkers, says Carlsberg. The brand will initially be about the brand from its packaging through to its music
redundancy architecture as well as available in 275ml (8 and 20 packs) and will also be sponsorship is fun.”
the state of the art technology for launched into the On Trade. The launch will be supported by a £5 million-plus
fast ball recognition. Tuborg is targeted at 18-30 year olds who enjoy marketing support throughout the key summer months
Operators can trust the reliability socialising and having a good time, achieving this including nationwide poster and press activity
of the product thanks to the high through its strong tie with music including its announcing its arrival in the UK. The brand will also
redundancy architecture which sponsorship of a number of festivals across Europe feature heavily on the internet.
utilizes independent game units for such as Roskilde (Denmark) and Exit (Serbia). Not the With a marketing fund of that size, there is likely to be
each terminal as well as a power typical casino punter, but with advertising laws changing saturation and crossover with other age groups and
back-up system. The software is and online gaming growing and having a knock-on effect markets. Despite its prodigious strength, Tuborg has a
scalable to meet any requirements, to land-based casinos, the casino visitor in the UK is set reputation in the UK as a ‘classy’ beer from abroad, and
supports online protocols like SAS to get younger – and managers will have to be proactive a stylish adult entertainment destination such as a
and offers advanced management in providing them with what they want while not casino could clearly benefit from trying the next big thing
functions like multi-level access for alienating regular punters. in high street pubs.
easy operation.
Ardac Elite
shines in trials
G Casino launches in Luton
Money Controls’ newest bill and
ticket acceptor, Ardac Elite, is G
rosvenor has opened its first new generation of
contemporary casinos in the southeast, with
the launch of its G Casino in Luton.
undergoing exhaustive trials in Following on from the outstandingly successful pilot G
casinos around the world and, Casino, which opened in Manchester last summer, the
judging by the results from over three new £6.5 million Luton development sees the G brand
months of testing in the Casino' di move to new heights of sophistication and luxury, paving
Sanremo, its future is assured. the way for its rollout across the UK.
The Sanremo is one of Europe’s Other new G Casino sites are currently in
major casinos and Slots Manager development at Thanet in Kent and in Aberdeen, while
Marco Calvi was delighted with the two other Grosvenor-branded clubs are being
results: “The trial is far exceeding redeveloped in the coming months, and will be the latest in TiTo ticketing facilities and a party zone for
my expectations. I am impressed rebranded with the G offering. gaming beginners.
with the overall performance of The G Casino brand offers guests a sophisticated but Martin Iles, General Manager at the new G Casino
Ardac Elite, not just its exceptional relaxed entertainment complex that includes a stylish Luton said: “Our launch night was a fantastic success
acceptance rate. The installation by and trendy late night bar with a stunning hi-tech LED and we were delighted to welcome our first members
Money Controls engineers took less ceiling; a delightful modern Italian restaurant; a through the doors. We’re looking forward to welcoming
than half a day and throughout the sumptuously-appointed sports lounge with a wall of TVs many more members, too.”
trial there has not been a single and elegant leather seating; a centrally-located gaming Peter McCann, Managing Director of G Casino’s
failure of any of the machines.” floor; and a virtually self-contained poker room. parent company, Rank Group Gaming Division, said:
Marco is so impressed, he is The new 27,000 square foot G Casino, in Luton’s “The new G Casino offers Luton an exciting alternative
about to embark on a retrofit town centre, is 1200 square feet bigger than the to an ordinary night out. We received a terrific response
programme, with Ardac Elite Manchester G and offers state of the art gaming from our guests; they loved the look and feel of the new
replacing other bill acceptors in facilities including a 150 seat poker room, 15 gaming casino and all agreed it will be a great venue for a great
many of the casino’s 450 slots. tables, as well as 32 electronic gaming stations offering night out.”
4 APRIL 2007
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