Casino Apr 07 P30-43 3/28/07 9:49 am Page 30
SHOW REPORT
ICE 2007
part
Part two of our report includes many of the
gaming world's giants, and a host of
two
interesting product and innovation. Read on…
elcome to part two of our ICE 2007 Also on show were a number of DreamGames and
W
show report. There was almost too AWP titles: Hot Race, Wild Ride and Free Wild were
much of interest at Earls Court this on show for the first time, as was Cocktail Cash, a
year, hence the two-part review of new downloadable title which was apparently
what has become arguably the most completed the week before ICE.
vital, energetic and fascinating of all the international Helen Hedgeland, Group Marketing Manager for
shows. Every company seemed to have an innovation, Octavian, said after the show: “This was our most
a new product, an exciting promotion; we kick off this ambitious stand yet, and arguably the most exciting
concluding part with a look at Octavian, who had a mix of gaming solutions seen on a single stand. It was
two-tiered stand which was considerably larger than a successful formula and one we shall be repeating at
last year's. But the story isn't about the stand, it's G2E Asia and AGE."
about the product, and with some exciting ebet, with whom Octavian will be merging this year,
partnerships and enterprising product, Octavian have were also present on the stand, as were LVGI, who
a bright year ahead. caused such a sensation at G2E a couple of months
The most interesting of Octavian's line is the previously. ebet demonstrated Freedom, a powerful
Maverick 1000 flatpack slot machine and games kit. card-based cashless system, and Assist Suite, a fully
Below: Octavian’s flat-pack slot
It's a brilliant idea, a self-assembly machine that the integrated gaming floor management system.
machine. What a brilliant idea!
company claims can be put together very quickly. The LVGI showed their brilliant WagerVision,
idea is that the machine goes out to the customer SlottoVision and AdVision technology, which allows
like IKEA furniture, then the customer puts it the monitors of a casino's existing slots to be used for
together. The key benefit to the operator is a brand advertising, sports betting or additional bets. It opens
new machine for not much more than the price of a up the world of marketing for the casino regardless of
'pre-owned' machine, which makes it very attractive operator or title, direct to the player.
to the smaller operator and it could take off At G2E, LVGI walked away with second place in the
particularly in Eastern Europe outside the EU, where Global Gaming Business Awards for Consumer
countries may not have access to such secure, stable Service Technology, behind IGT and impressively,
technology thanks to the relative strength of the ahead of Bally.
Euro. LVGI's Chief Marketing Officer Steve Crystal
Harmen Brenninkmeijer, Octavian CEO, explained: explained what happened for the company after G2E
“The Maverick concept is an important development, and their explosion onto the world casino stage: "Out
as we are able to provide local manufacturers with a of the show [G2E], we did get the interest of a
cost-effective entry point into modern-day networked number of large corporate accounts and we’re into
gaming for their customers in developing markets. It confidentiality but suffice to say we’re now in various
will not only help Octavian to market its games and phases of contracting with some of the most
systems in these countries, it will also support significant corporate players in the industry who are
machine manufacturers by promoting the adoption testing and evaluating our technology for placement
of the latest gaming machine technology in into their casinos.
developing markets.” "From the standpoint of our objective - which was
Also on show was the succinctly-named to inform the industry of our product and to
Tournament, an add-on to the ExtraCash system highlight the fact that is was an innovative, unique
which means players can compete against each other product that would drive the incremental revenue on
and the clock. This kind of player interaction is the most valuable real estate, the slot machine - we
becoming increasingly popular in slot machines for accomplished that coming out of G2E.
casinos, and Octavian's Tournament seems to be a "What we have focussed on at ICE is our
simple way for some operators to get in on this partnership with Octavian, which is our international
growing customer trend. distribution partner, and with Octavian’s
30 APRIL 2007
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