Casino Apr 07 P30-43 3/28/07 9:58 am Page 43
SHOW REPORT
the jackpot and hand it over to the customer at the the ProMatrix Couponing System. At ICE, though,
slot machine." Sounds perfectly simple – and it is! they surpassed all expectations of this friendly and
Josef continues: "Later on, if the casinos decide to knowledgeable team. Two weeks before the show,
go coinless they go to tickets to TITO or playing with John discovered that the company's stand materials
cards, they can just transform and switch over to a were on a boat somewhere and would not be making
customer terminal, to a self-service terminal, then the it to London in time for ICE. It has been suggested
use of the machine would either be bill breaking and that it was in the MSC Napoli, which was listing off
ticket redemption or bill breaking and card handling the coast of Devon at this time, but reports of the
which means card issuing, card redemption and card stand being sold at a car boot sale in Exeter are
topping up etc. apparently wide of the mark.
"TITO and smart card can also be combined, and Many of us would have held our heads in our
you can combine even a self service terminal and an hands at this time, but not John and company. In
employee terminal, but that decision has to be made John's own words: "I suppose what I'd like to think is
by the casino." that in an emergency the team pulled together and
It's a good-looking kiosk, unobtrusive but solid as a produced the goods. But the bottom line was, we
good kiosk should be. Combine that with its didn't have a stand, it was stuck out at sea."
enormous functionality, and you have a product that The team ended up building the stand from
should be very much in demand. materials bought from British big-box store B&Q, and
After an absolutely stunning G2E exhibition, WMS you wouldn't have known that this was the case. They
were a company very much in demand. With a superb were busy as ever, charming the crowds and
product line waiting to roll out in 2007, this should promoting their TITO solutions.
be their biggest year yet internationally. The crowds ProMatrix is undoubtedly a winner; anything that
at ICE were most certainly not disappointed with the gives the operator a chance to market directly into a
creativity and enthusiasm WMS brought to London. customer's hand can't be anything other than
Even after G2E, there were still surprises on the beneficial. The only obstacle to this product is surely
stand. WMS has a Village People Party game which, TITO itself being adopted more widely, but with their
according to producer Scott Herrington, is a work in attitude towards education of potential customers as
progress – it's also a hit waiting to happen. A lively well as simply sales and support, FutureLogic are, as
game with camp appeal and a sincere sense of self- ever, moving in the right direction. Unlike their
effacing fun can't help but be a hit with casino original stand materials.
customers of all ages. John concludes: "The main focus for the stand and
The stand was large, and had what seemed to be a the message we're putting out is 'global support, local
full product range. It's when you see it all together knowledge'. Now, we've got our own offices – not
that you realise how well WMS cater to casino partners or distributors – in the US, Europe and Asia,
operators; high volatility, low, five-reel, three-reel, what with the new office opening in Macau. You just
mechanical, video… the list goes on. can't beat working with the actual manufacturer
Their imposing – and great fun – Monopoly directly in the market."
machines abounded, and ICE proved that people find
the machines and the license irresistible. The
Monopoly Super Money Grab is something else
again, though, with five-reel mechanical slot which
uses Transmissive Reel Technology. This means
there's an LCD screen over the reels, so effects and
excitement can be generated on a mechanical reel
like never before.
The Top Gun machine, with its custom stand and
arresting Bose 3Space audio, is powered by CPU-NXT2
which gives a 'state of the art 3D platform', as WMS
describe it. Customers might describe it differently, but
everyone will be impressed by this machine.
Wage-Net, WMS's server-based gaming solution, is
a tool for the future, but with this company the
future is very much now. As the Bluebird cabinet was
launched in 2003, the company kindly future-
proofed it so it's ready to be networked now. Wage-
Net already has GLI-21 approval, and was developed
with Cyberview's considerable expertise in networks
and server-based gaming.
Heroes of the show though, were FutureLogic. John
Edmunds and his team are known as fixtures at
exhibitions worldwide as they promote their Gen2
thermal printers and the excellent marketing tools of
APRIL 2007 43
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