Casino Apr 07 P20-21 3/28/07 9:35 am Page 21
BOSS GAMING
in countries like Argentina, Peru, Guatemala,
Vietnam, Panama, Colombia, and Cambodia, among
others. With no advertising budget to speak of, there
is nothing better than word of mouth for the
promotion of BOSS roulettes, and its first-class
installation and aftersales service are unequalled, well
timed and effective, all the way.
Carlos Monzon, head of Boss Gaming America’s
Technical and Development division, has very clear
view on personalized service: “Each one of our clients
has different requirements not only in the same
country, but in each specific market, and we diligently
note down their comments and criticism for future
reference, which we refer to during our service
all the facilities to do business, with clear gaming meetings. This and other data, we process and
legislation for promoting the industry. introduce into our development and service work”.
“We’ve been very well received by local leaders like There is no hype in the claim that the guys at
Unidelca, Codere, Winner Group, besides other BOSS GAMING are ready to trade business blows
smaller operators, who have given us the opportunity with the very best in the industry, and to quote one
to show them that we have an excellent product. of the most important names in Europe, which
Little by little we are discovering Colombia, which is a strategically must remain anonymous for the time
hyper-competitive gaming market, where playing safe being: “We’ll be establishing a close working
is not the equivalent to playing smart”. relationship with the Boss guys because they are the
In markets overflowing with new companies and most dynamic in the region”.
“We’ll be
products, where almost daily someone decides to Sometimes the last word is well deserved, and Linda
establishing a
make a copy of an established product, there is only Monzon makes the Greatplan claim: “Nowadays, no
one way to stay in front, and this is by ensuring a one can survive doing things just a shade better than
close working
different work ethic based on fresh initiatives, where the competition. You have to dedicate to your relationship with
a company applies its work philosophy with business with love and care, and this is what we do at
the Boss guys
consistency, from the manufacture of its products to BOSS GAMING. We are constantly on the lookout for
the attitude of its people. BOSS GAMING keeps to what goes on around us so that our learning process because they are
these precepts and has started a journey in the is multiplied. Our company has a life of its own and is
the most dynamic
industry with purpose and vision. a wonderful project that was born out from our
As manufacturers of electromechanical roulettes insistence in originality and creativity, where the in the region.”
and electronic bingos, the guys at BOSS GAMING result is that the gaming devices are the means to do
have started on a difficult business trek, and are business with people in a multicultural environment,
beginning to make their mark in the electronic games where we are just the tools for progress.”
market, earning the respect of operators far and wide
APRIL 2007 21
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50