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A word about Willoughby
Anthony was brought up in Africa and went to school in the UK.
In 1973, at the age of 22, he bought a one-way ticket on the
Trans Siberian Express to Japan where he lived for the next 25
years developing and building various businesses.
During the 1980's, to fend off boredom and an ever-expanding
waistline, Anthony embarked on a variety of loosely-planned
journeys and expeditions, sometimes alone but often with invited
groups, to various high mountains, deserts and jungles in China,
Africa and Papua New Guinea. On one particular expedition
across the highlands of PNG the party was carrying 24 bottles of
wine and no food, and not totally surprisingly one of his fellow
travellers began to moan incessantly about it.
Anthony observed that, although possibly justified, the
complainer was totally destroying the group's morale, so he
insisted that all potential participants for his journeys sign the I Will
Not Complain declaration. (See next page).
So passionately did Anthony come to believe in the importance
of embracing an I Will Not Complain philosophy that he
established 'I Will Not Complain Ltd' in Tokyo in 1988, a
pioneering effort to build trust, teamwork and communication in
Japanese and multinational corporations. It has now grown into
one of the leading providers of leadership development in Asia
with offices in Tokyo, Beijing and throughout the Far East. They
also have a training centre on the Great Wall which was visited
by Bill Gates and Warren Buffett back in 1995.
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