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ENTERTAIN
WITH
BUSINESS FIRST
Business First is delighted to introduce a new service to our
just won’t have the desired effect and they will probably turn
readers – the ability to book top events for your clients and
down your invitation anyway.
your own staff through official sources with just one phone
5. It’s also not really about the money – sending someone to a
call. We have teamed up with Hospitality by Design, the
concert by their favorite band with a £35 ticket can have the
Brighton company that has a first class reputation for
same effect as spending £3k on a men’s finals day hospitality at
traditional event booking, and for more adventurous, tailor-
Wimbledon
made corporate events, to bring Business First readers a
6. By knowing your guests’ preferences it allows you to assess the
dedicated service.
success of your investment either at an emotional level: ‘Does
this client like us more’, or at a more quantifiable level, ‘We have
All you have to do is select the event you would like to attend and
re-signed them for another year’.
dial our booking hotline. Or if there is an event you have in mind but
7. Hospitality allows you a captive audience for a greater time than
that does not appear in this list, call anyway.
that usually available from a meeting and it also takes people
outside of the office environment and therefore changes the
To launch this terrific new service, here is a short primer on
rules of engagement!! People are more likely to open up and
hospitality and how it can benefit your business.
relax (especially after a couple of drinks).
1. There is no one reason why people purchase traditional
hospitality but in the majority of cases it is all about relationships!!!
We supply only official hospitality through official channels to ensure
that any hospitality undertaken/purchased can be trusted and is of
2. Hospitality should not be seen as an added expense but as
the highest quality.
something that that add values to the sales and marketing
process/mix – e.g. it can be a ‘thank you’ or a ‘sweetener’.
We and our agency partner are independent, which means that
3. Research has shown that when times are tough, those who
we are able to provide details and advice on each particular
continue to invest in hospitality fare better in the long run as they
official facility at an event (if there is more than one), together with
tend to retain their clients. What’s wrong with spending £1,000 on
providing impartial advice on what might be most appropriate for
somebody to develop a relationship if their business is worth
you and your guests.
£100,000? You have to consider the life time value of the
customer. It costs 6 times more to convert a new client than it
Also, no matter who the hospitality provider may be, we are able to
does to maintain an existing relationship, so look after the 20%
supply official packages at the officially published prices*.
that makes you the 80%.
4. This doesn’t mean that hospitality is something that should be
*Please note: If this is not the case a handling and administration charge will be added.
undertaken lightly – It is vital to know your guests before the event
and what their likes and dislikes are - if someone loves watching So get booking!
rugby there’s no point in sending them to the tennis because it Call the Business First Hospitality line on 01273 200434
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