internationalcasinoreview Supplier NEWS


Bally shapes up new European team in time for ICE


The New Year has seen a new team set up to lead Bally in Europe. Marco Herrera is moving across from the systems side of the business in France to head up Europe from Amsterdam.


newteam BALLY TECHNOLOGIES


Bally Technologies will be presenting a new Euro- pean team at ICE Totally Gaming with Marco Herrera assuming addi- tional responsibilities to direct the company’s global sales and support operations. Herrera has been named


vice president and manag- ing director of Bally Europe, Middle East and Africa to oversee games and systems sales, service, and support. He is relocat- ing to Bally’s European headquarters in Amster- dam, The Netherlands. Since 2006, Herrera has


served as vice president and managing director of Bally Technologies’ MCC casino and slot-manage- ment system division in Nice, France. Prior to


joining Bally, Herrera


served as chief technology officer and executive vice president of ztradingin- dustries, a software and services provider in the pre-owned goods market. “I’m confident that Marco will do an outstanding job in his new assignment,” said Gavin Isaacs, Bally’s chief operating officer. “He is highly respected within Bally, and indeed through- out the gaming industry.” Bally also announced the appointment of David Barrie as director of game sales. He will manage the regional sales force and oversee all gaming equip- ment sales and operations throughout Europe and northern Africa. Barrie, who will be based in Bally’s European headquarters as well, will help lead Bally’s expansion in both western and eastern Europe, focus-


ing on increasing product penetration while further establishing Bally’s pres- ence and leadership in this important gaming market. Most recently, Barrie


served as director of Russia for Aristocrat Technolo- gies. While at Aristocrat, he consistently outper- formed targets by three- digit percentages and generated business oppor- tunities in new territories within the Europe, Middle East, and Africa region. Continuing its commit- ment to growing the busi- ness internationally, Bally also named Shellie Meagher director of systems sales. Meagher will be responsible for system sales within the European and North African regions, based out of Bally’s Ams- terdam office. Prior to joining Bally, Meagher was director,


Holly Madison helps MEI celebrate 1m Cashflow sales Television and stage star Holly Madison appeared at G2E to help MEI thank the industry for its support in the recent achievement of the one millionth Cashflow SC sold. Eric Fisher, vice president of theAmericas, said: “This accomplishment is a reflection of how the industry has embraced Cashflow SC and the benefits it provides. Cashflow SC has, to some degree, become a celebrity in gaming by changing perception about the value a bill acceptor can offer. Having a star like Holly Madison celebrate this accomplishment seemed fitting given Cashflow SC’s newfound status and our true appreciation for customer loyalty.”


Money Controls signs Samalir up as


DottedLine MONEY CONTROLS


Money handling experts Money Controls have re- emphasised their support for the South American market by certifying Samalir S.A as the exclusive distributor for Uruguay territory.


Marco Herrera: the


new vice president and managing director of Bally Europe, Middle East and Africa


enterprise accounts for RightNow Technologies, a provider of on-demand customer experience soft- ware solutions for con- sumer-centr ic organisations. She was responsible for sales and account management of a number of that company’s Fortune 500 accounts,


including Toyota, Sony, Cisco Systems, EA, Time Warner, and others. Before that, she was a project manager for Video Lottery Consultants (VLC),


a


gaming technology company, and was a plant engineer at the Hanford nuclear power plant in Washington State.


Sculpher to launch Polaris Scorpion in UK


helpinghand HESS


German company Hess is teaming up with UK casino consultant Paul Sculpher to launch its Polaris Scorpion ticket redemption kiosk into the UK market. Erik De Kat, Hess’ global sales manager, said that Hess Cash Systems and parent company Gauselmann felt the time was right to launch into the UK market. “We have been monitoring events in the UK for several years now, and exhibiting at the ICE show. We feel that as more UK operators are working towards integrating all of their electronic gaming terminals, both slots and electronic table games, it is


market”. De Kat said: “We chose


Paul Sculpher as our UK agent as we’d dealt with him before, as a potential customer. He has already shown that he has solid connections across the UK casino industry and we look forward to working with him to present our products to all sectors of the UK gaming industry.” With 19 years industry


Paul Sculpher


a good time for us to showcase our voucher redemption terminal (VRT). When all devices in the casino are paying out the same type of ticket, it makes sense from a security and staffing point


66 February 2011 • suppliernews


of view to automate the payout process, and with four note cassettes and five different coin hoppers, we believe our product, tried and tested across the world as it is, represents a good choice for the UK


experience, Sculpher is better known as an operational consultant and is working with many of the local authorities, assisting with the competition process for the 2005 Gambling Act licences. “I was delighted to be


approached by Hess,” he explained. “Some years ago as general manager of


Aspers Newcastle, we looked at this type of technology. Now that integration between all platforms is becoming complete and the Scorpion will be able to pay out all tickets from one kiosk, I feel it makes perfect sense for operators. Taking menial work such as ticket redemption and payout away from the cash desk will leave them better able to focus on the more important parts of the cashier’s job. The online nature of the Scorpion should also mean fewer discrepancies in the desk, and of course keeping a large proportion of the casino cash in a virtually impregnable box assists with security and indeed insurance premiums.”


Aquiles Mila de la Roca, Money Controls’ director of sales for Latin America said: “Samalir S.A, and in particular Manuel Saravia, have a number of years’ experience with bill validators and a good relationship with casino operators. We haven’t used a distributor specifically for Uruguay before so this is a good opportunity for us, and reinforces our commitment to the region.”


As well as distribution and sales, Samalir S.A will provide technical support. Manuel Saravia, cirector at Samalir S.A, said: “We are delighted to be able to form this association with Money Controls. Money Controls are constantly updating their products to meet the requirements of the market, and we are in a good position to utilise our experience to ensure customers in Uruguay get the very best product.” Amongst Money


Controls’ products Samalir S.A will distribute is the Ardac Elite, the first and only field proven imaging bill validator. The Ardac Elite’s state of the art imaging technology ensures the highest standard of validation. Either on the gaming machine display, or by simply plugging in a PDA via the USB port, an image of the last note inserted can be displayed.


Uruguay distributor


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