For many, a brand is a logo, but it’s clearly much more than that. To everyone at Pensord our brand stands for what we do, who we are and how we support publishers. It’s about being innovative in our entire approach to serving customers so that our brand ceases to become about marketing and more about our personality and reputation. If you would like to find out more about the way we approach our business, then please do contact us or go to www.pensord.co.uk


How Pensord’s brand means more to publishers than just a logo


Communication


Communication is a two-way process and we pride ourselves on clear and effective communications with all our stakeholders, our team and our business partners, and particularly with publishers – through significant investment in media such as the Pensord Edge, through our information leaflets and other communication channels, through appearances as speakers at industry seminars and conferences and through building and sustaining strong relationships with industry bodies such as PPA.


Support


The support we deliver through our added value services – featuring our free health checks and green audits – offers tangible benefits to publishers in terms of savings and enhanced production efficiency. But we are also extremely visible and active in supporting the wider industry as a whole. Our partnership with IPAC and our involvement with PPA and other industry bodies, demonstrates our support of all publishers, and not just our customers.


Understanding


Only by getting close to publishers and to the industry through areas such as our Strategic Partner role with the Independent Publishers Advisory Council (IPAC) and our close involvement with PPA on a number of fronts over the years, can we really get to know and understand publishers’ ever-changing needs – and adapt our services to provide what progressive publishers are looking for.


Cost efficiencies


We’re 100% committed to supporting customers and helping them to secure savings from greater efficiencies. But while we focus on enhancing our customers’ title production, it is equally important to keep our own house in order!


So, through a combination of continuous investment in kit, a comprehensive programme of training and skills development and ongoing vigilance throughout the business we can ensure that we remain as cost efficient as we can be, so that all our customers benefit from a sharper, slicker operation delivering best value for money.


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