February 2010


Our predictions for the year ahead


2009 was a difficult year for all of us, so what can be done to make 2010 a more profitable, more rewarding year for publishers?


So what can the publishing industry expect from the coming 12 months? In our role as business partner to publishers, we at Pensord believe that as we emerge from recession it’s more important than ever to keep the foot on the throttle, keep our objectives in sight, and remain true to our brand values.


We appreciate that we are humble printers from Wales. We would never consider ourselves to be global brand leaders, and we are certainly not foolish enough to think we know it all, but we do believe passionately in the power of the brand.


So, in our continuing bid to support publishers, we throw the spotlight on branding in this issue of the Pensord Edge, with a special feature by global branding giants Interbrand on the principles that guide some of the world’s biggest names,


Live by the brand rules and become more profitable News of our two year sponsorship deal with FIPP Jon Bessant’s top tips for smooth operators


those same principles that can make our own brands more profitable.


We then examine the Pensord brand, explain how we live the brand day by day to bring benefits to publishers, and demonstrate how we’ve consistently kept to those brand values to make us stronger and hopefully more supportive to the publishing industry.


Let’s hope 2010 brings out the best in all our businesses, and if we can play any part in helping you with that, please let us know.


Best regards


Tony Jones, Chief Executive


p4 p8


p11


Memories of a fantastic afternoon at the Independent Publisher Awards p12 Looking forward to helping publishers box clever at Publishing Expo 2010 p14


Subscribe a colleague: Know someone who would like their own copy of the Edge? Email their contact details to: cathy.hewitt@pensord.co.uk


Digital edition available: View the Edge on-line: www.pensord.co.uk Tel: 01495 223 721


Email: sales@pensord.co.uk Web: www.pensord.co.uk


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