CR85-p58&59-Supplier 4&5:SJC-Casino Review 24/10/09 20:06 Page 1
internationalcasinoreview
Media messages to VIPs in Macedonia
CTC Holdings has installed its Casino Media System in the newly opened VIP gaming hall
Supplier
at Casino Apollonia in Macedonia in October. The installation included four TFT winning
number displays for American Roulette and two displays for the card tables. CTC’s
Casino Media System allows the operator to send images and slide show presentations
from a central computer to up to 250 displays of different types and in different areas of
the casino. As each display is fitted with a controller, it is possible to use a standard
NEWS Windows XP PC such as installed at the pit desk to change table minimums and
maximums, game rules, payouts and media messages at the touch of a button.
Atronic shines in South
WMS
amends
Africa with
Crystal.net
revolving
Enhancing its customer experience is pivotal to how South
credit
African operator Sun International aims to differentiate itself
from its competitors. It sees Atronic’s
Crystal.net slot
facility
interface as the tool to do just that.
sunrise ing the next generation of longest average lifetime, and creditdue
ATRONIC online platform and multi- highest interface capacity of WMS INDUSTRIES
media LCD player tracking. any online system in the
Sun International is equip- Atronic’s Systems Divi- business. Since Sun Interna- WMS Industries has
ping 877 EGMs across 11 sion is building on its tional currently uses Crystal entered into an
casinos with
Crystal.net, success in the South African Web, and will benefit from amended, unsecured
offer- market. Following the its current platform’s com- revolving credit facility
recently signed deal to patibility with
Crystal.net, through September 30,
equip 877 EGMs at Sun allowing a seamless transi- 2012 with a syndicate of
International with tion to the new platform. five banks.
Crystal.net, Atronic “Staying ahead in today’s The revolving credit
Systems continues to highly competitive gaming facility, which was
hold a strong market arena Sun International will scheduled to expire on
share in South install Crystal
L.net. This new business relationship that in April 2010, starting with December 31, 2009,
Africa at 68 per player tracking interface will started in 1991,” said Thierry Carnival City, which was also was increased to
cent. enhance the overall cus- Aiglon, COO Atronic Interna- the site of the first imple- US$150m from $100m
Crystal.net tomer experience through tional. “Combined with mentation of Crystal Web and and includes an
claims to be the stunning graphics, person-
Crystal.net, Sun Interna- chip cash for Atronic Systems additional $50m facility
industry’s alised messaging and a tional’s existing chip cash and Sun International. In expansion feature.
most robust variety of bonus concepts. cashless solution becomes total, 16 casinos and 11,520 Scott Schweinfurth,
and powerful We are installing Crystal
L.net even more attractive and EGMs are currently executive vice president,
platform to in all our slot prives,” said equipped with Atronic’s CFO and treasurer of
date, and is Des Whitcher, systems solutions at Sun WMS, said: “The
designed to director International opera- expansion and extension
maximise tions. of WMS’ revolving credit
revenues, Atronic’s facility reflects our focus
reduce main- proven on maintaining financial
tenance smart flexibility and a solid
card capital foundation. This
cashless amended credit facility
downtime, technol- provides WMS with an
and stream- ogy, chip excellent financial
line casino cash was resource for additional
operations introduced liquidity and flexibility
by combin- more than 10 to pursue opportunities
ing power, gaming years ago at Sun that enhance
efficiency, development and International. The casino shareholder value. With
flexibility slots, Sun International. group is now almost 100 per this agreement, we are
and enter- “It’s a great honour for interactive, and introduces cent chip cash operated and able to sustain our
tainment. It Atronic that Sun Interna- enhanced player communi- is considered the most strong financial
features the tional has decided to move cation with a more person- advanced in the market. To position at a reasonable
most effi- to Crystal
L.net by following alised and compelling date, Atronic has connected cost. We value the
cient pro- the trend of providing the multi-media experience to chip cash to more than confidence placed in
cessing best services to their players. the floor.” 30,000 machines in more WMS and our long-term
perform- This deal signifies a contin- The first installation is than 100 venues and 30 plans for continued
ance, ued commitment to a trusted scheduled to be carried out countries worldwide. profitable growth.”
GameLogic releases online poker tournament system
interactivemarketing who spend significant time unique branding for each marketing needs of regulated US
GAMELOGIC online. As importantly, it will individual property. Poker Play is casino and lottery operators.”
provide a critical foundation for a turn-key solution that can be While GameLogic will initially
GameLogic, a provider of operators to build online run as members only, free to implement Poker Play under its
interactive marketing services, relationships with their players, play, advertising sponsored, or PlayAway family of play-for-fun
has released its newest product, as they prepare themselves for as advergaming. The product is and play-for-bonus internet
Poker Play, a tournament-based the future of gaming.” due to go live with an existing games, the product, as legally
poker system specifically Poker Play, coupled with the GameLogic client. appropriate and upon formal
developed for regulated US GameLogic’s existing product “With Poker Play regulated, regulatory review, is also a fully
casino and lottery operators. suite, will deliver targeted real US operators can now provide functional play-for-money
“The tremendous popularity of time offers to drive online their players with a branded platform. Poker Play is built on a
poker requires that the game be engagement, loyalty and on- poker experience from a trusted system provided under licence
a part of every gaming property participation to a source,” continued Taylor. from Red Planet Gaming, a
operator’s interactive marketing younger adult player “Whether it is to distribute Vienna, Austria based company
strategy,” said John Taylor, demographic. GameLogic’s bonuses, award seats to your with offices in Las Vegas. Red
president and chief executive existing network of clients will next on-property tournament, Planet Gaming was the winner
officer of GameLogic. “Poker provide critical mass for a build loyalty or drive new player of the International Gaming
Play will help our clients reach vibrant and all-live-play club registrations, Poker Play is Award for Innovation in 2008
an important male demographic environment, while retaining specifically designed to fit the and again in 2009.
58 November 2009 • suppliernews
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