CR85-p32-sagse2:SJC-Casino Review 25/10/09 09:07 Page 1
internationalcasinoreview
SAGSE
REPORT
Cammegh’s
Andrew
Cammegh with
Suzo Happ’s
Jens Peiler
Cammegh teams up
with Suzo Happ for
Argentine advance
thewheeldeal and so we’ve felt the need to
CAMMEGH team up with a local partner
in Suzo Happ. We feel Jens
Roulette specialist Cammegh Peiler and his team have the
was at SAGSE announcing a market knowledge and the
tie up with Suzo Happ to sell contacts to take Cammegh to
its collection of roulette the next level in the market.
wheels in Argentina. The Cammegh product line
Andrew Cammegh of top quality including our
explained: “Cammegh has range of wheels, the Billboard
already had a fair deal of displays and the Eye Ball
IGT’s Kurt Quartier with
market exposure in Latin camera, is a perfect fit with
Sex and the City Multi- America resulting in some Suzo Happ who already work
Level Progressive key orders in some very pres- with FutureLogic, Heber and
tigious locations and some Signs4U. For Cammegh it
very good customer retal- helps clear many of the logis-
Sex appeal and four play
tionships. We’ve recognised tical hurdles of selling into
that the market in Argentina Argentina. We’re very excited
is demanding high quality by it.”
with slots in the city
It’s debatable whether there has ever been a slot title more appealing to the
younger female demographic than the latest offering from International
Game Technology, who hopes its Sex and the City title will have females
the world over reaching for the bill acceptor.
worldpremiere explained. “And Sex and the City is and its Casinolink and Advantage
INTERNATIONAL GAME TECHNOLOGY incredibly popular across the Systems on display, the importance
whole of the Latin American of South America was perfectly
IGT’s Sex and the City Multi-Level market. The product was ready to illustrated on IGT’s stand.
Progressive was showcased for the present and so it would have made Quartier certainly believes that
very first time in Argentina, featuring no sense whatsoever not to show it Latin America has helped
all the characters that have made here. Not surprisingly, the response international sales. “In many respects
the US TV series so appealing across from visitors has been one of great the effects of the credit crunch
Unidesa’s
the globe. excitement. I think operators can were felt a lot later in Latin America
Dario Snaidero
The MegaJackpots slot is the first immediately see the potential of than in North America and Europe,
and
to deliver MultiPLAY, offering the the slot in targeting a younger with the latter being further Rosa Mateo
chance to play four base games at demographic of female player. The affected by the shut down of the
once. It is also the first game to brand is so strong that we believe Russian and Ukrainian gambling
feature IGT’s new sound chair with it could do well in many gaming markets. Latin America has provided
its rich, immersive game experience jurisdictions. It is, though, perhaps us with some key orders, perhaps
Time Gate series
and has a 12-stop virtual wheel significant that this is the first most notably in Argentina where
which appears in the top box. Premium Product that IGT has IGT’s relationship with local
slots in at Rosario
As well as being able to watch launched in South America, which I operator Casino Club has seen us
their favourite moments from the believe says a lot about the variety install 1,400 units, equating to 70
shows, players are able to play for of product demanded by the per cent of the 2,000 machine slot backintime ancient civilisations of Rome,
five character-specific, progressive- market here.” floor, at the new venue in Rosario, UNIDESA GAMING the Vikings, Ancient China
levels. ‘Big’ talks players through the Sex and the City was featured which is around 200 miles from and Hindu, has been
bonus play steps and congratulates alongside eight linked progressive Buenos Aires. We’ve added this to Following the success of the installed at the City Center
players on their wins. themes which included such famous our 65 per cent floor share of the Time Gate series in Panama Rosario, one of the most
With G2e Las Vegas imminent, names as Alien versus Predator, 4,000 machine slot floor at the and Ecuador, Unidesa spectacular casinos to be
vice president of international Indiana Jones, Wheel of Fortune and Hippodromo Argentino de Palerma Gaming has now launched developed in Argentina.
markets for IGT, Kurt Quartier, was Crystal Fortunes. The outstandingly in Buenos Aires also operated by its four level Multi Level Pro- The success of this pro-
asked whether launching the game successful Multiplay platform, Casino Club. These are very gressive into Argentina with gressive in Latin America has
at SAGSE signified the growing another unique IGT innovation, was significant orders and include games its first Time Gate install in seen Unidesa bring several
importance of the South American also launched for Latin American such as Terminator, Wheel of the country. more MLPs to market with
market. release with six themes. Fortune and Star Wars, which offers The game, with its four Fortune Reels and Keno Party
“Latin America is a very With over 75 themes, five cabinet the biggest jackpot across the whole jackpots and four base both with their Top, Major and
significant market for IGT,” he styles, MP Series Electronic Roulette of Latin America.” games all based on the Super levels of prize.
32 November 2009 • sagsereport
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