CR85-p40&41-sagse6&7:SJC-Casino Review 25/10/09 10:04 Page 2
internationalcasinoreview
Novomatic benefiting from local companys
The strategic expansion and constantly increasing sophistication of
panies. Everybody is waiting
the South American gaming industry has led the Novomatic
for the new legislation, which
is hopefully coming soon,
Group to ever new territories, Chile last year, Mexico this. And with a
clearly regulating Class III
local base in Argentina, the importance of that market is clear to see.
games. Only then we will see
a real casino market. All the
thirdgeneration South-American continent venues in Peru which has big players will be there.”
AUSTRIAN GAMING INDUSTRIES and the first overseas branch allowed for a healthy share of Halle added: “The recent
in Argentina. We are pleased the market’s 60,000 slots. market development in
Austrian Gaming Industries’ to have retained such an expe- Eduardo Armebianchi, sales Mexico is extremely interest-
third year at SAGSE marked rienced and well-established director at Peruvian distribu- ing and adds yet another
something of a milestone for team of industry veterans tor, Crown Gaming SAC, said: dynamic to the gaming
the slot manufacturer with who are determined to make “Novomatic has already estab- hotspot that is the Latin-
the newly founded Argentine this company a success.” lished an excellent position American region. The further
subsidiary AGI Argentina s.r.l, Novomatic and AGI have in the Peruvian market - in the development of Class III,
headed by sales director Lau- been at SAGSE for three years operational sector as well as a international standard
reano Bonorino, making its now with each year demon- producer of high quality gaming in Mexico - under the
first appearance. The strating the growth of the gaming equipment - thus cre- appropriate regulation and
company, with headquarters company. As an operator in ating a solid basis for the technical standards - is also to
in Buenos Aires, will cater to Chile, it teamed up with Sun further expansion in other be welcomed and we look
an increasing demand for International and IGGR to South-American countries.”
AGI’s Jens Halle with
forward to making AGI a sig-
Novomatic gaming equip- deliver the region’s biggest Lately, Mexico has become Jackpot Thunder nificant force in this market
ment in the Argentinean casino, the Monticello, which an increasingly important sector also.”
market and will offer excel- resulted in a 40 per cent share gaming market with a consid- Product highlights at the
lent sales and after-sales of the slot floor. This foothold erable growth potential. draft legislation with heavy advanced in order to create a Buenoes Aires show included
service as well as technical has allowed the company to Extensively debated reforms taxation and strict regulations stable gaming jurisdiction for the Novo Super-Vision and
support for regional cus- grow further in Chile as well are now being pushed to combat illegal gaming, consumers as well as business Super-V+ Gaminator cabinets
tomers and partners. as in Peru and Argentina forward by the Gaming and money laundering and to operators and investors. featuring the latest Coolfire II
Jens Halle, managing direc- where its working relation- Lotteries Subcommittee of improve player protection Jens Einhaus, international multi-game mixes (up to mix
tor of AGI, said: “Our new sub- ship with Casino Club, one the Chamber of Deputies that was presented. sales manager AGI, said:“No vo- number 30) for maximum
sidiary AGI Argentina is of the largest operators in was formed in 2008 to Throughout the year the matic will be able to secure a performance on the region’s
another important hub in the South America, has led to develop and present a new various bills and regulations considerable market share. I gaming floors and the
constantly expanding many installs. gaming legislation. Since the necessary to create a truly think in general, the Mexican premium slant top cabinet
network of Novomatic sales The group’s operating arm beginning of 2009 real international standard gaming market will become impor- Novo-Vision Slant Top I as
and service centres across the of Admiral operates 13 gaming progress has been seen: a new environment will be further tant for all international com- well as Jackpot Thunder.
John Malin with the new
Heber developing PC power for gambling
board from Heber
pcetiquette offers a powerful PC- gaming but with the power doesn’t restrict their
HEBER based single board control of a PC allowing for the imagination. Heber is very
system designed with graphics and sound strong in South America.
Heber was showcasing the today’s cost sensitive quality that gamers and Through our distribution
next generation of gaming market in mind. gamblers are now deal with Suzo Happ, we
controllers with the John Malin, head of demanding. We want to have sold over 30,000
Nucleus N500 and N1000. sales at Heber, said: “The provide game developers controllers over the last
The Nucleus range system is designed for with a technology that ten years.”
November 2009 • sagsereport 41
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