CR85-p28&29-Events:SJC-Casino Review 25/10/09 08:44 Page 2
internationalcasinoreview
IGE and FER-Interazar join forces
to extend buyer base
teamwork - through cross-promotional to their own show as their
INTERNATIONAL GAMING EXHBITION visitor campaigns, database first port of call, but what we
sharing, an exchange of booth can deliver in London is a
Clarion Gaming and Grupo space and reciprocal website fresh perspective on an even
Interazar de Inversiones, advertising. The agreement wider range of gaming dis-
respective organisers of also incorporates a series of ciplines taking their inspi-
London’s International exclusive IGE promotional ration from different
Gaming Expo and Madrid’s features in Grupo Interazar’s international market players.
FER-Interazar, have entered highly regarded trade publi- This is particularly pertinent
into a strategic alliance to co- cation, Temas Recreativos y given recent developments
promote their shows to a de Azar (Azar Magazine), as in Spain’s betting, street and
global audience for the next well as an annual Spanish remote gaming sectors - all
three years. The Anglo-Spanish gaming and amusement of which have strong repre-
collaboration is designed to industry reception hosted at sentations at IGE, alongside a
further enhance international the Earls Court show. wealth of casino, lottery and
attendance at the respective Julian Graves, managing bingo equipment.”
exhibitions and deliver director of Clarion Gaming, Grupo Interazar’s propri-
greater value to exhibitors. commented on the joint etor, Juan Manuel Ortega,
The deal, which was for- venture: “IGE and ATEI have added: “This is a very impor-
malised at the 2009 Madrid always had a strong relation- tant agreement for the inter-
Show, will see the two organi- ship with Spanish coin-op national promotion of our
sations support and market and gaming professionals; fairs. In the coming years we
each other’s events - includ- more than 11,000 Spaniards will substantially increase the
ing London’s International have attended the London number of foreign visitors and
Gaming Expo, ATEI, ICEi and Show since 1995, averaging exhibitors at the Spanish
Julian Graves and Juan Manuel Ortega
The Betting Show, Madrid’s nearly 900 at each of the last shows thanks to the commer-
cement the IGE/FER-Interazar
FER-Interazar and Malaga’s five editions. Iberian opera- cial links built up between partnership at the 2009 Madrid Show
Andalusian Gaming Trade Fair tors will clearly always look our two companies.”
Small size. Big functionality.
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• Variable length ticket, plus built in retract feature
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For UK, Europe, Africa:
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• +44.208.275.3000
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©2009 TRANSACT Technologies, Inc. All rights reserved. Epic 880 is a trademark of TRANSACT Technologies, Inc.
November 2009 • events 29
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