CR85-p28&29-Events:SJC-Casino Review 25/10/09 08:44 Page 1
internationalcasinoreview
IGE 2010 visitor registration goes live
Online visitor registration for the 2010 International Gaming
Expo (IGE), incorporating ATEI, ICEi and The Betting Show,
opened on October 5, with show organisers Clarion Gaming
anticipating in excess of 100,000 visits to www.ige-
exhibition.com, www.atei-exhibition.com and
Events
www.bettingshow.com from industry professionals based in
more than 160 nations. Over 80 per cent of the 2009 show’s
25,000 attendees pre-registered electronically, with the
remaining 20 per cent opting to register their details on arrival.
Marketing manager Charlotte Skinner said: “Over 60 per cent
of pre-registered customers actually walk through the doors,
which considering that this is a free entry b2b event which
attracts more international visitors than those based
domestically is a remarkable achievement.”
Casino
groups
swoop
into new
markets
Positive legislation action across Spain
has provided a much-needed, and fertile,
test bed for casino product
manufacturers looking to move into new
markets, says James Walker.
spanishliberation vincing financials reported learning experience.” in Spain have been working
FER-INTERAZAR back to the market in the Divided into 17 towards a liberalisation of
wake of their establishment. autonomous regions, each of their gaming markets, and
Over recent years, FER-Inter- More important, however, which has its own individual the opening up of strategic
azar, a Spanish gaming exhi- was the more recent legislative remit, the Spanish growth areas has led ana-
bition, has experienced a announcement that the gaming market is one of the lysts to speculate that the
gradual shift in focus from Community of Madrid would most complex in the Euro- country’s gambling indus-
amusements to street-level open up its video-AWP pean Union. Despite this, try may be worth E39bn by
soft gambling and, latterly, market. Although the move however, Spain remains a key 2010.
casinos. This, of course, is due came long after most other region for future growth. The shifting Spanish
in no small part to the Spanish jurisdictions had According to a recent report gaming landscape is an
increasing liberalisation that approved vAWP products, published by the Ministry of answer to technological
is taking place in many of the FER was dominated by man- the Interior, Spaniards spent developments on one hand,
country’s 17 autonomous ufacturers traditionally asso- over E30bn on gambling and the behavioural devel-
communities. ciated with the casino services in 2007, and the opments of players - and
The 2009 edition of FER industry - including R Franco, country has long been a indeed the entire leisure
saw a spike in this trend for Novomatic and Aristocrat member of the ‘Big Four’ industry - on the other. The
two important reasons. Technologies - looking to European gaming zones, most significant changes
Firstly, major operators such capitalise on these along with Germany, the UK have been on video slots,
as Cirsa were keen to stamp favourable changes. and Italy. higher payouts, multiplayer
their presence on the indus- “We see significant Over recent years, many machines and new venue
try following the recent opportunities,” said Aristo- autonomous communities installation opportunities.
signing of legislation that crat group general market- This alone has stimulated
permitted sports betting ing manager Paul Kitchin. Aristocrat Technologies’ the renewal of approxi-
retail outlets in certain “We have been testing in
group general marketing
mately 250,000 AWP
regions - this despite the fact Malaga and through dis-
manager Paul Kitchin (left)
machines, making the
that the success of those ven- tributors in Catalonia. The
and European sales and
marketing manager Daniel
Spanish gaming market a
tures still hangs in the response has been close to
Lindsay with the newly-
very interesting prospect
balance, given the uncon- our expectation, but it is a launched Queen of the Nile indeed.
Vegas prepares for second Surveillance Directors Academy
areyouwatching intensive and includes lectures, The instructors are acknowledged is required. The program is professional standards and carved
SURVEILLANCE DIRECTORS ACADEMY discussion sessions, a field trip and experts in their field and have all restricted to 30 participants. the benchmark of goals and targets
pre-course work. Pre-course had experience at the casino Applicants will be accepted on a for any surveillance executive. The
The second Annual Surveillance assignments are given to students corporate level and understand the first come first serve basis. added value was the increased
Directors Academy will be held one month out from importance of making sure Leo Formakis, director of confidence of each participant
during the week of November 9 to commencement of the SDA. surveillance goals are linked with surveillance at Regency Casino since the knowledge and
13, 2009 at the International Gaming The SDA was established in 2008 the overall objective of the casino. Greece, graduated from the experience of any individual was
Institute at the University of Nevada to give surveillance professionals The SDA is open to casino programme in 2008. He said: “The aligned with the mastery of the
Las Vegas. The program begins at the tools they need to assist them surveillance professionals who are Surveillance Directors Academy many and carefully selected,
8am each day and concludes at run or start-up a casino surveillance currently employed as a surveillance was not just a gathering of reputable instructors. I am
5pm. Classes are 70 minutes long operation in the “digital age”. The director, manager, trainer or surveillance minds; it served as a confident that the SDA serves as
with 10 minute breaks and a 1 hour event focuses on how surveillance supervisor. A minimum of 12 months cornerstone for building the compass for the orientation of
lunch break. The program is can add value to an organisation. experience in any of these positions internationally accepted Surveillance experience.”
28 November 2009 • events
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