CR85-p48-Interview-Betstone:SJC-Casino Review 24/10/09 20:52 Page 1
internationalcasinoreview
Interviews
BetStone’s Avron Goss
Latin America looking for
server-based edge
According to BetStone the pioneer in Server Based Gaming (SBG), this year’s EY!2009 event saw South American casinos realise they
need to fully embrace Server Based Gaming technology now to maintain their edge. Avron Goss, director of BetStone reveals all.
setinstone technology gets simpler. for gaming machines, it will, retention works as it will allow machines and Casino Manage- EPROMS would then be
FIRST PERSON BetStone offers the largest however, bring together operators to recognise and ment Systems while the Bet- ordered and shipped to site -
Server Based Gaming content gaming across multiple chan- reach players whenever and Stone machines are part of an which could easily take a
“Progressive legislation in library globally, with over 90 nels such as machines, online wherever they want to play. international network of month. Responding to poor
South American governments games currently available on its and mobile platforms with There seems to be a lot of machines with connection to a content on a legacy system
and early adoption of Server platform and an aggressive optimised delivery of content misinformation in the market growing library of games. could therefore take approxi-
Based Gaming technology release schedule delivering 20 to players via the channel of today regarding Server Based Games for BetStone machines mately half a year as a worst
means South America has set games a quarter to its customers their choice. Gaming. What BetStone is are located on a central server case scenario.
new standards in the next gen- worldwide. Its games library The first phase of take up showing Latin America is that managed by BetStone and these As legislation changes in
eration of gaming. Early Server already offers Class III and Class has commenced and BetStone advancement in technology are then distributed through each of the countries in South
Based Gaming adoption by Bet- II games, Video Poker, Bingo has already successfully means that things are made the internet in a similar way as America and with early adop-
Stone’s Latin American clients, and Table Games, as well as implemented Server Based easier and not more difficult. people can access email over tion of Server Based Gaming
has delivered gaming the way regional specific content. By Gaming machines in Latin For example, when BetStone the internet from their PC. This technology, this means South
customers demand, dynamic adopting BetStone’s platform, America. In addition to this, a rolled out Lara Croft, this was allows machines to be con- America has set new standards
with fresh and exciting Casinos can access powerful number of Latin American placed on 1,500 machines in stantly updated with new game in the next generation of
content. While there are multi- Business Intelligence Tools and operators have implemented the first week without requir- content and features as these gaming. We have already seen
ple markets within South Casino Management Systems online and mobile solutions. ing a single engineer to visit are released. early Server Based Gaming
America, each with their which are valuable assets in These early adopters include sites and replace parts in the For example, BetStone adoption by BetStone’s Latin
unique requirements, the managing their businesses. both entrepreneurs and divi- machines or update software. recently installed machines American clients, and how this
success rate with Server Based Operators are beginning to sions within well established BetStone’s Server Based into a casino in Latin America has delivered gaming the way
Gaming has been consistent in understand the advantage of gaming companies. Gaming technology can easily connected to a legacy cashier customers demand, dynamic
all of them. But other competi- having Server Based Gaming As we enter the next growth be integrated onto any gaming system via SAS. From the first with fresh and exciting content.
tive markets are looking to solutions rather than stand- phase in the Server Based floor and integrate into legacy day, the operator and BetStone In addition to this, the remote
adopt this technology and Bet- alone gaming machines and are Gaming market we will start to Casino Management Systems were able to monitor the distribution of content enables
Stone is receiving enquiries on now asking for this solution. see operators realise that they using legacy protocols such as response of players to the the flexibility to adapt to chang-
the technology globally now. They see the benefit of having are reaching the same cus- SAS. The need to “upgrade the content delivered. By the ing regulatory requirements.
There are several myths multiple games on the one tomers via discrete channels entire floor” to implement second week a content strat- For example, Mexico recently
around Server Based Gaming machine which can be and that by optimising commu- Server Based Gaming is yet egy was devised and all underwent a transition from
that needed to be debunked. managed and updated remotely nication with the customer via another fallacy being spread in machines were updated with a Class II to Class III games in a
The biggest myth is that this is from a secure server allowing these channels they can drive the market. The BetStone Server new set of content taking into number of casinos. BetStone is
a difficult technology to imple- for greater efficiencies in terms out efficiencies in marketing Based Gaming machine talks to account observed informa- able to effect this change on the
ment. Nothing could be of time and cost. In addition to and content optimisation. the Server Based Platform via tion. The effect was an imme- same day as the legislation
further from the truth. Bet- this, operators understand the BetStone believes that full basic networks which allow diate increase in coin in. A changes, on all machines irre-
Stone has installed Server power of having a gaming solu- cross channel implementation these machines to access the legacy machine would have spective of the number of
Based Gaming machines in tion which is centralised on a of Server Based Gaming can be content libraries and manage- taken significantly longer to machines in the field.
numerous locations from as server - providing them with a in place in Latin America within ment systems on the Server achieve this. Data would be The message from both
little as 20 BetStone machines constantly updated content three to five years as leading Based platform while they talk collected over a period of one SAGSE and EY!2009 is South
running alongside legacy library, new features and casino operators start to understand to legacy machines via SAS. to three months. A decision American casinos who fully
machines to as much as taking management tools. the full capability of this plat- The casino can therefore would then need to be taken adopt this technology will
over the whole floor. As tech- Server Based Gaming will form. This will totally change continue to operate using exist- carefully regarding change in eclipse competition both at
nology gets better, use of the not remove the requirement the way player capture and ing assets such as legacy content. Belly Glasses and home and abroad.”
48 November 2009 • interview
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