CR85-p34-sagse3:SJC-Casino Review 25/10/09 09:17 Page 1
internationalcasinoreview
SAGSE
REPORT
Quick Hit revenues
are three time the
average in Chile
Buoyed by offices in Argentina, Uruguay, Panama, Puerto Rico and Mexico City,
Bally has seen massive growth over the last five years in Latin America, and
despite the global recession, it remains one of its biggest international regions.
The feedback from markets such as Chile has been emphatic.
quickreturn fewer casinos have opened SAGSE remains the best Bally was showing over 45
BALLY TECHNOLOGY in 2009 due to the recession place for Bally to launch its games including Goldbeard’s
and the fact that Chile’s products into the region. Treasure series, Greek
Bally was at SAGSE claiming quota of licences have been “As Latin America’s Heroes, Outdoor Wild and
the mantle of having the best all but filled up. premier gaming trade show, World Traveler. Also on
performing slot machine in Connelly said: “It’s been SAGSE affords us the oppor- display was Playboy Plat-
the new Chile sector with tough over the last year, every- tunity to spotlight our out- inum, Power Max, Super Reel
Quick Hit driving revenue one knows that, but we’re still standing line-up of advanced Jackpot and the award-
numbers in excess of three here and we’re still fighting. games and systems technol- winning GameMaker HD
times house average. We’ve seen some important ogy to this important gaming multi-game platform.
The progressive, which installs across our entire market,” said Gavin Isaacs, Standing nearly eight feet
was shown at SAGSE with product range. Systems are chief operating officer of high, Bally’s towering Jumbo
titles including Quick Hit especially strong for us.” Bally Technologies. “We are video and reel-spinning slots
Diamond Wild Red, Quick Hit Bally has, for example, confident that the South made a gigantic impression
Diamond Wild Blue, Quick secured 50 per cent of the American gaming commu- on visitors to Bally’s stand.
Hit Wild Blue Jackpot, and systems market in Chile as nity will be impressed with These behemoths feature
Quick Hit Wild Red Jackpot, well as a huge slice of the the depth and breadth of our oversized reels and
Bally’s John Connelly
features a five-level exter- emerging market in Mexico, innovative stepper, video, and widescreen video displays
and Gavin Isaacs with
nal/internal progressive, where its deal to supply the systems products.” designed to create a com- Quick Hit Diamond
special Quick Hit pays, and an 36 bingo/slot halls of Indeed, this diversity is manding presence on casino
exciting Free Games bonus. Pringsa/Cirsa is continuing one of Bally’s major advan- floors. Both Jumbo video and
John Connelly, Bally’s vice to open doors with several tages. Whether legislation reel-spinning cabinets are Bally Power Winners Version centric focus and our ongoing
president of international and other major operators. With dictates Class II, bingo, Class fully compatible with Bally’s 11.2 casino-wide promotions commitment to protecting
gaming operations, said that more jurisdictions becom- III, casino or Video Lottery, existing library of Alpha Elite solution; and MCC Open our customers’ capital assets
Quick Hit had proven itself in ing more tightly regulated, stepper, video poker, bar game titles. Casino Manager applications investments through clear
the battle for player loyalty more systems are expected tops, wide area progressive Bally’s Systems division, suite. Bally CoolSign, an inno- migration paths to our newest
and time on device becom- to follow. The Bally brand is or management systems meanwhile, was displaying vative enterprise-wide media Version 11 products are a
ing the best performing game strong in Columbia and Bally is able to deliver. It also an army of award-winning management solution, was hallmark of our philosophy.
in the Chile sector. Peru, two markets where boasts over 30,000 leased casino and slot management also available to the market. Our fresh thinking and tech-
Prior to 2009 Bally had tighter regulations are likely machines in the market, systems technology, includ- Tom Doyle, Bally Technolo- nological innovation are
seen revenues grow in Latin to lead to the implementa- which Connelly says remains ing SDS Version 11 Windows- gies’ vice president of evident with such products
America by 300 per cent in tion of casino management one of the group’s fastest based and UNIX-based product management for as Bally CoolSign and Bally
the three years previous, but solutions. growing areas of business. solutions; CMP Version 11; systems, said: “Our customer- Power Winners.”
PromoNet the next Ainsworth hoping
dance in TITO’s Latin
to be all the Rage
American roll out
provingitsworth
AINSWORTH
TITOtango orders to follow in the Ainsworth Gaming was
FUTURE LOGIC provinces, that figure looks hoping to increase its
like it will continue to rise. market share in several
With new projects in Argentina FutureLogic’s VP of Inter- Latin American markets
and Chile continuing to national Markets John with the introduction of its
demand the latest technol- Edmunds said: “With such a four level progressive
ogy, TITO’s charge across firm foothold in mature
FutureLogic’s
Raging Rooster.
much of Latin America has markets such as Argentina John Edmonds Terry Usendorff, vice
been impressive. Having Panama and Chile, as well as president of sales in Latin
proved its worth on the two in Peru, Paraguay, Uruguay, America, said: “Our biggest
floating casinos at Puerto Venezuela and the Dominican tracked. In the modern day extremely powerful as the pro- market share to date is in
Madero and the Palermo race- Republic, the next stage for casino, players are bom- motion is printed at the slot Columbia, Mexico and
track in Buenos Aires, Future- TITO really lies in how opera- barded with messages a machines and table games Venezuela. We entered
Logic’s Ticket-In-Ticket-Out tors can differentiate from coupon provides a permanent and delivered to players’ Argentina three years ago
technology was a natural their competitors whilst reminder of a promotion.” hands. Players can then take and our presence is expand-
choice for the 2,000 slots at enhancing the player experi- “FutureLogic’s couponing away this promotional ing. We certainly feel that
Casino Club’s latest venture ence. The next wave is pro- solution PromoNet is linked to message to redeem or as a our awareness of the
Ainsworth’s
in Rosario. With TITO operat- motional couponing, which is how a player plays rather than reminder of a specific event or markets in which we are
Danny Gladstone
ing in over 30,000 slot an exceptional tool in market- to the player them- campaign, increasing slot operating has led to us
and Terry Usendorff
machines in cities across ing and rewarding anonymous selves.”Edmunds added: play, player loyalty and the having the right product with Raging Rooster
South America and with more players who don’t want to be “Visual feedback to players is likelihood of a return visit.” line for these markets.”
34 November 2009 • sagsereport
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