CR85-p36-sagse4:SJC-Casino Review 25/10/09 09:32 Page 1
internationalcasinoreview
SAGSE
REPORT
Sea
change
for
Aristocrat
Aristocrat’s Juan Pablo Irarrazaval with
Olga Pleguezuelos and the Jaws hyperlink
in Latin
America
Magic Dreams’ Solange Suton
with Vikings on Ice and Venice
Exemplifying the increasing market demand
for the latest technology, Aristocrat was
Magic Dreams
at SAGSE showing its latest Hyperlink
progressive Jaws. The growing demand
learning to
for the company’s product has also seen
Carlos Carrion with the five reel
steppers Tikki Torch and Geisha
a new team put in place.
Tango
hyperfocused ence in the region with a raft expansion of business in having completely different tangoandcash throughout the Argentine
ARISTOCRAT of new product and key this region. characteristics and player MAGIC DREAMS territory,” she added. “This
appointments. Based in the Aristocrat Americas’ chief habits from the next. As such year we are focusing our
Based on the Academy United States, Alvaro Nores operating officer, Seamus we have had to bring over a Designed specifically with the energies to strengthen our
Award-winning film fran- will support both the exist- McGill said: “Latin America is very diverse range of games Tango loving Argentinean presence in other Latin
chise, the game, complete ing Argentinean office as a key region in Aristocrat’s spanning both our Mark VI market, the 40 line Ultimato American countries with
with its shark tooth spin well as the newly created global development and we and Viridian platforms. Some, Tango, Magic Dreams’ latest installation orders in Bolivia,
button and familiar spine-tin- Mexican office in his posi- anticipate significant growth such as the latest project in slot offering is hoping to teach Venezuela, Mexico and
gling Jaws theme music, sees tion of Vice-President Latin there over the next few years. Argentina, Rosario, need the slot players some new moves. Paraguay. Games have
players hunting the shark America. Carlos Carrion, the The recruitment and promo- latest products out of the Available on the EGO already been installed in
and the bonuses it carries. current marketing manager tion of these highly skilled United States with the Virid- platform, it was launched at Buenos Aires and in
With Jaws, players can for Aristocrat in Latin professionals will comple- ian cabinet, 50 Lines and Reel SAGSE along with Venice locations in Colombia and
win one of four Hyperlink America, will assume the ment our existing team and Power proving popular.” and Vikings on Ice and Uruguay, and they are
progressive jackpots and post of Director of Sales and position us well for growth.” The group was also Venice. Sales manager providing excellent
fun bonus games keep Operations in Mexico and “Aristocrat’s focus on Latin showing its range of five reel Solange Suton said: “There’s performance results. The
players in the water longer. will move to a new office in America has really increased steppers including Tikki been plenty of interest in all Argentine market remains an
Completing the experi- Mexico City in November. this year,” Carrion explained. Torch and Geisha. three games. The Magic extremely strategic territory
ence, an electro-mechani- The new appointments “As well as the restructuring Carrion said: “There’s Dreams brand is well known for Magic Dreams. We are a
cal buoy topper lights up have been made to support of the sales team here we’ve quite a strong reel market in in the market due to the growing brand in Latin
and sounds off abell during Aristocrat’s highly success- also increased the number Argentina. We recently sent success of games such as America’s market. SAGSE is
game play, and shark gills ful Latin American office of machines tailored to the 136 MAVSteppers to Casino Aztec Moon, Return of the the most important exhibition
cover the speakers. based in Buenos Aires and market needs. Whereas Club to be installed in differ- Phoenix and Break the in Latin America and it is
The introduction of the led by the general business three years ago Aristocrat ent locations in the interior House, our slant top poker where the leading operators
game into the Latin Ameri- manager for Latin America, only had ten titles translated of the country, where the as well as Rapid Cash and manufacturers in the
can market, marks some- Juan Pablo Irarrazaval, and into Spanish, today we have split between video and reels Jackpot, our four level Multi- industry, both nationally and
thing of a sea change for sales manager Alejandro over 100. is even.There are also signifi- Level Progressive.” internationally, meet each
Aristocrat, as the company Saraintaris - and assist with “The markets here are cant reel markets in Panama, “Last year Magic Dreams other. Our balance sheet is
gears up to expand its pres- the expected growth and very complex with each Chile and Columbia.” worked to install machines always positive.”
GPI ready to deal RFID poker
dealmein its RFID poker system to the Mendoza in central
Nicolas Dienot of GPI
GAMING PARTNERS INTERNATIONAL Empresas EE group in the Argentina are projects
showing RFID poker
Dominican Republic, along which GPI was involved in
The big news from GPI is with 125 KHz RFID chips but which have been
that the company’s RFID and plaques to the Santa Fé delayed. Both will now be
offering is now fully homol- casino in Argentina and completed in the coming
ogised and is ready to be sold Codere’s Crown Casino in year. Elsewhere, we are still
into Argentina. Panama, the company is working with the operators
Nicolas Dienot, area sales hoping that sales will pick who will be developing the
manager for GPI, said: “We’re up further as the market remaining licences in Chile,
delighted to be fully recovers in 2010. have ten new casinos
approved with every aspect Dienot explained: “Several coming up in Paraguay and
of our RFID offering. It was a projects suffered in 2009 we’re watching the situation
complex process as EU and which we expect to go ahead in Uruguay where the gov-
FCC certification are not in 2010. Certainly, the ernment is looking for
recognised in Latin America.” casinos in Punta del Este in private investment with
Having already supplied southern Uruguay and many of its licences.”
36 November 2009 • sagsereport
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