Regional
Intel atomises the competition
Intel Corp.
gained share
in the global
IC market
during every
I
ntel in the fourth quarter accounted for
81.8 percent of global microprocessor
revenue, up 0.88 percent from its 80.96
percent share in the third quarter of 2008,
according to iSuppli’s final market-share
quarter of
figures. The company’s microprocessor business
2008, partly
in the fourth quarter also grew on a year-to-year
due to the
basis, with its share of global revenue rising by
3.4 percentage points from 78.4 percent in the
success of its
fourth quarter of 2007.
Atom chip in
“Intel grew its share of microprocessor in
every quarter of 2008 on a sequential basis,
the emerging
effectively using each quarter as a building block
netbook
for the next,” said Matthew Wilkins, principal
analyst, compute platforms research, for iSuppli.
sector, “During this the time, Intel’s low-priced Atom
according to
has become increasingly popular as the netbook fourth quarter, as the company lost 1.6 points of
market has gained steam.” share in the fourth quarter, down from the 12.2
iSuppli Corp. Worldwide shipments of netbooks soared by percent it held in the prior quarter.
in excess of 2000 percent in 2008 and are For 2008, Intel grew its market share by 1.6
42
expected to rise by 68.5 percent in 2009. points, while both AMD and others make up the
iSuppli’s microprocessor market share data lost share. Specifically AMD lost 1.2 percentage
www
includes RISC, x86, and other microprocessors. It points of market share in 2008 compared to
.eur is not limited to the x86 microprocessors. 2007 and half a point was lost collectively by the
oasiasemiconductor
“Intel’s Atom offering for the netbook other companies participating in the
segment has helped, although the major microprocessor market during the same period.
contribution to the company’s share gains has “While 2008 has been a challenging year for
undoubtedly come from the continued strength AMD, the company has undergone a number of
of the company’s microprocessor brands and strategic initiatives, such as its moves to reduce
products in the desktop, notebook and server its production assets,” Wilkins said. “And with its
.com
segments,” Wilkins said. 45nm products now shipping, AMD is better
Intel’s main microprocessor rival, AMD, lost positioned in 2009 than it was in 2008.”
share on both a year-over-year and sequential Last year was the third year that the
square4
Issue III 2009
basis in the fourth quarter of 2008. AMD collective market shares of Intel and AMD have
accounted for 10.6 percent of worldwide increased. Their combined share rose to 92.5
microprocessor revenue, a decrease of 3.5 percent in 2008, up from 90.9 percent in 2006.
percent from the 14.1 percent it held in the “Clearly things are getting tougher if you’re
fourth quarter of 2007. The company’s gain in a microprocessor supplier and your name is not
share in the third quarter disappeared in the Intel or AMD,” Wilkins added.
Below: Table 1: iSuppli’s final estimate of global
microprocessor market share in the fourth
quarter of 2008
Right: Table 2: iSuppli’s final 2008 total
microprocessor market share estimate.
All information kindly supplied by iSuppli
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