p32-33 mysteryshopper dec12 9/12/08 17:11 Page 32
knowledge
ttglive.com
Mystery Shopper
from Horsforth
The mystery shopper visited two agencies in Horsforth, Leeds, on a Friday
afternoon, then selected a professional-looking sponsored link from an internet
search for “Egypt, Red Sea holidays”, and a company advertising on Teletext
uthority
This week’s challenge: The mystery shopper asked for
ourist A
seven nights for two adults travelling to the Red Sea area of
yptian T
Eg
Egypt in January 2009. The couple were on a tight budget, but
were looking for a four-star hotel with a decent pool
CHALLENGE AT A GLANCE.
Who: Budget: £875 Where: Egypt
Seal the deal with these tips from Training for Travel
Game over: Sports enthusiasts Peace: Avoid Egypt’s hustle and Climbing: Energetic types will To market: Tell clients to head
For more training tips
don’t need to miss out on the bustle with a boat trip to tranquil enjoy an expedition to climb for the old market in Sharm el
and courses, go to
latest match results. British bar Giftun Island. Suggest a visit to Sinai mountain in the middle of Sheikh just before dusk, when
trainingfortravel.com
Boxers in El Gouna televises Paradise Beach and Mahmaya the night to watch the sun rise. the heat isn’t too intense. Good
games. It also serves excellent Beach for sunbathing, Recommend packing several bartering can bring prices down
or
food at very reasonable prices. snorkelling or even diving. layers, as it can get cold at night. by 30% on oils, spices and rugs.
ttglive.com/knowledge
TTG has teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper looking for the
best deal from agents and operators on the high street, online, on TV or in newspapers. The Mystery Shopper research is carried out on behalf
of TTG by React Surveys, and no further details or information can be disclosed. Researchers take into consideration first impression, sales
process, product and budget match and extras offered before giving an unbiased opinion of which channel/company they would have booked
with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we may report on competing travel firms in the future. Please note TRAINING FOR TRAVEL
that the aim of The Real Deal is not to criticise individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade.
group ltd
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