p30-31 knowledge/shine dec12 9/12/08 18:44 Page 30
knowledge talent management
ttglive.com
Shine Awards debate
Nurturing your best staff is more important than ever
S
imon Cowell recognised the
lucrative benefits of nurturing
and encouraging talent when he
launched Britain’s Got Talent.
during a recession. Shine Awards organisers discuss
Now, directors Alessandra Alonso and
the best techniques. Olivia Hemmings reports
Gaby Marcon from Shine People and Places
have taken a leaf out of the entertainment
mogul’s book.
As co-founders of the annual Shine
Awards, last month they relaunched the
event to recognise not just successful women
– as in previous years – but talent within
the travel industry, too.
“Travel is a service industry, so there isn’t
a tangible product to market. Instead it’s
about people selling emotion and dreams
to other people. Staff are therefore our key
asset, and they are who we need to nurture,”
explains Alonso.
To pool ideas and practical initiatives on
the subject of talent management from 25
top industry professionals – including Peter
Healey from the Vertical Group, Abta’s Andy
Cooper and Julian Mills from Amadeus –
Alonso and Marcon organised a round-table
debate on the subject before the awards
kicked off.
“Talent management doesn’t have to be
an activity that’s associated just with large
corporates. Often smaller firms can be better
placed to integrate it into their business
strategy because their size means they have
closer contact with staff to carry it out,”
explains Alonso.
The benefit of talent management, she
claims, is developing a workforce that can
perform at their best at all times – but
especially during bad times when a company
Put talent
needs to outperform its competitors.
“Hard times can mean redundancies and
restructuring where staff are not replaced.
in the
spotlight
Shine’s Alessandra Alonso: “You don’t want good staff to leave”
30 12.12.2008
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