p19 cruise dec12 9/12/08 11:33 Page 19
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cruise news
Cunard offers £300 off
ex-UK and US sailings
Lee Hayhurst.
“If you look at the current economic climate
CUNARD has insisted its decision to offer heavy there is still the demand for quality but there is
discounts in its first “sale” will not devalue a value story to be told as well.
the brand. “In the past, some of the Cunard messages
Last week the iconic British operator signalled have come across to first-timers that it is
its intention to compete on price during the early somehow out of their league.”
year sales push by offering £300 discounts on The Cunard Sale applies to Queen Mary 2’s
transatlantic voyages and ex-UK cruises. transatlantic sailings in April, October and
The incentive came as aggressive end-of-year November, now priced from £699, and Queen
promotions in the sector raised concerns that Victoria’s debut ex-UK programme, from £869.
pressure to stimulate demand by lowering prices Shanks said prices were no lower than in
risked devaluing cruise. previous promotions, just better presented.
But Carnival UK chief operating officer Peter And, he said, just as Harrods’ sale did not
Shanks said the Cunard brand was experiencing devalue that brand, neither would Cunard’s sale.
a resurgence following the introduction of Queen Phil Nuttall, director of Save’n’Sail Cruise
.
c
om
Victoria and publicity about the QE2’s retirement. Village, said: “I agree with Peter. I don’t really see
view
“We looked carefully at how we should ap- the Cunard brand being trashed.”
Britainon proach the wave period from December and the The new pricing has been included in the
Cunard has likened the ‘quality’ of its sale to that of Harrods word I wanted to get across was value,” he said. new-edition Cunard brochures.
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