p18 cruise dec12 9/12/08 15:50 Page 18
Cruise
Lee Hayhurst
020 7921 8001
lhayhurst@ttglive.com
For the latest cruise news, visit ttglive.com/cruise
In brief
■ Fred Olsen unveils 2009 Captain’s Collection
Fred Olsen Cruise Lines has launched its 2009
Captain’s Collection brochure, featuring 64 cruises
on all five ships in the fleet. All cruises, except
Black Prince farewell cruises, also offer a Captain’s
Bonus of either free car parking or coach transfer
or onboard spending credit. Call 01473 742424.
■ Regent adds steak restaurants to two ships
Regent Seven Seas Cruises is to add a steakhouse
restaurant, Prime 7, on Seven Seas Voyager and
Seven Seas Mariner as part their $40 million
refurbishments. The line’s president, Mark
Conroy, said: “Prime 7 will provide cuisine with
universal appeal in a beautiful, intimate setting.”
■ Peter Deilmann appoints Hancer to sales role
Peter Deilmann River and Ocean Cruises has
appointed ex-VisitBritain trade sales and market-
ing manager Clare Hancer to the new role of head GRAND DESIGNS: P&O Cruises ship Arcadia is being fitted with more staterooms and a
of sales. The appointment was revealed after the cinema. A block of 34 staterooms with balconies was added to the rear of the ship, while
line said farewell to UK sales and promotions a 30-seat cinema is replacing an onboard cyber cafe. Arcadia’s first cruise after the refit
manager Desri Omer, after 13 years with the line. will be a 16-night trip to the Mediterranean, sailing from Southampton on December 20.
ttglive.com
For the very latest cruise news,
visit ttglive.com/cruise
Silversea buoyed
NCL introduces
new sales tools
by 2009 bookings
Lee Hayhurst.
“Over the last few weeks we have seen a huge
AGENTS have been sent a CD including new sales BOOKINGS for discounted second cruises for surge in bookings at a time when we would
material from Norwegian Cruise Line, which has former Silversea passengers have helped the expect a slowdown,” she said.
also started taking online payment by credit card. luxury line exceed its end-of-2008 sales target The release of Silversea’s 2010 programme
As an incentive, NCL is giving away a seven- for 2009 sailings. has been delayed to January to allow it to
night cruise in the Mediterranean on Norwegian The line has sold 55% of its 2009 programme, include details of its new ship Silver Spirit.
Gem in a prize draw for every agent who ahead of its 50% target at this time of the Redfern said she expected to see a recovery
downloads the CD and registers. year, said Trudy Redfern, the line’s UK senior in the economy in the latter part of next year and
The automated payment facility on ncl.co.uk vice-president for sales and marketing. that Silversea was currently concentrating on its
has been developed in partnership with Travel- Revenues were down, but Redfern said the most productive agents.
tek and Revelex to make booking easier. UK offices outperformed all other offices inter- “Our strategy for the last two years has been
Stephen Park, NCL UK general manager, said nationally, including the US, in September. on new business development,” she added.
the initiatives were part of the line’s Partnership To offset a “slight downturn” in recent months “While I do not want to lose that momentum,
2.0, a commitment to improve its trade relations. the line sought to stimulate sales by offering its we have work with the people who deliver the
“It is about making NCL the best and easiest loyalty club members money off a second cruise. volume, not spend weeks trying to develop one
cruise line to do business with. These new tools Redfern said the line had noticed customers account that might give you one booking.”
will empower agents to sell more cruises, and who would normally cruise more than once a Silversea has introduced a regional sales man-
make the process of booking them even easier.” year had made only one booking. ager for the south, and plans to do so for the north.
18 12.12.2008
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