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E HEADER … NOBODY CAN AFFORD TO MISS … DOUBLE HEADER …
Preparing for the
conference which
is attracting so
much attention are
Fiona Jeffery and
Harold Goodwin
Be responsible
for your profi t
RESPONSIBLE TOURISM (RT) has emerged from the backwater to headline positioning.
That is why the groundbreaking The Business Case for Responsible Tourism on Thursday
November 13 at ExCeL London is guaranteed to have extraordinary pulling power.
Once only the few considered an RT pushing the sustainability agenda, the • Geoff Manchester, MD of Intrepid
concentration. It was pigeon holed as consensus is that the job is not nearly Travel
something for the dedicated followers done. There is a lot of catching up to do. • Lyndall de Marco, Executive Director,
of the niche market and independently Destinations that have been over- International Business Leaders Forum
minded souls. trafficked because of their appeal need • Amanda Marks, MD of Tribes Travel
Now you are bordering on the to be protected.They cannot be dropped • Chris Thompson, Federation of Tour
eccentric if you don’t appreciate its like a fashion item. Operators
value and realise the tremendous RT is likely to dominate the travel and Their views will encompass
importance, not only to consumers who tourism scene in the years ahead. everything from cost savings to staff
are increasingly demanding it, but also It will be, possibly, the most infl uential retention and motivation and appeal
to profi tability. factor when clients are making their to hoteliers and operators with two
Major mass-market players have holiday choice in the future. separate and tailored prgrammes
boardroom level focus on RT because Businesses who ignore that may be running concurrently.
this makes perfect business sense, apart left behind in the competition stakes. “These are world class leaders,
from the added customer appeal. Professor Harold Goodwin, director of internationally recognised experts with
There is the feel-good factor for staff, the International Centre for Responsible passion and commitment to a more
sitting alongside such issues as: Tourism, will host a quality line-up of sustainable world,” said World Travel
• waste and energy savings experienced and renowned experts at Market chairman Fiona Jeffery.
• improvement of social justice
• community benefi t
• poverty alleviation
• conservation of destinations and RT is likely to dominate the travel and
wildlife
“
• focus on budgeting water use
tourism scene in the years ahead
• fi ghting pollution
• managing re-cycling.
”
Explore for Gold
It is a massively important list and, to the Thursday conference. It is believed Delegates’ pre-registration fee is £195g4f On stand g4f
NA1000 many, it is astonishing that RT has taken to be a ground-breaking fi rst. (on-site booking £235) to include lunch
so long to sink in with the industry “Being responsible can help increase and refreshments.
in Canada
to see if you’re brushed with gold dust. worldwide. income by securing the loyalty of Book now, log on to www.wtmwrtd.
Another incentive is the 200 cinema Facts and figures are often ridiculed current customers and attracting new com and click on conference.
tickets to be given away on fi rst come as manipulated propaganda. In the ones,” said Goodwin. Speakers will Jeffrey adds:“I have long thought that
first served basis. Existing Canada case of RT, say its champions, the truth include: responsible tourism practices should
THERE’S GOLD to be struck in Canada. specialist agents can walk away with is incontrovertible. • Jane Ashton, Head of Sustainable be a core tourism business strategy
There will the Olympic medals of the a pair of seats if they introduce a new It is effective; a powerful tool for Development TUI Travel PLC that can be used to market advantage.
2010 Winter and Paralympic Games in colleague. good. But the experts at the sharp end • Paulina Bohdanowicz, Hilton Europe Consumers are undoubtedly becoming
Vancouver. The Canadian Tourism Commission say that there is still so much more to do. • Andrew Cole, Ramada Grange Hotel more discerning.
And the chance to win a gold ingot Explorer programme, which can be seen Complacency cannot be contemplated. • Loreto Duffy-Meyers, Casuarina “To any executives considering atten-
if you’re among the agents who sign at
www.canadexplorer.com, is aimed at During the past 13 years, World Travel Beach Club Barbados, Green Hotel ding I say ‘Don’t hesitate.’ I am convinced
up and qualify as Canada Explorers by ensuring the widest possible group of Market has always been confi dent that Certifi cation– Caribbean they will come away with fresh initiatives
December 31 this year. agents is offered a taste of this unique it was right to stay onside with those • Richard Hearn, former owner and MD and an enlightened approach.”
There is automatic entry to the prize country. in the field supporting responsible of Inntravel Goodwin added:”Tour operators and
draw after successful agents download There will be increased visibility over tourism. • Claire Howse, Conservation Corp- hoteliers known for their sustainability
their certifi cates. the next year in the build up to the It saw early on that that being oration Africa policies have an increased capacity to
Completing the Canada Explorer Games. environmentally sound made sense for • Liam Lambert, Operations Director, attract and retain skilled and talented
level programme, launched this everybody concerned in the industry. Europe, Mandarin Oriental Hotels, employees and contract labour,
month(October), will help you sell the As more and more understand Chairman Considerate Hoteliers increasing their ability to innovate and
country to clients the message and see the urgency of Association compete in a diffi cult marketplace.”
Explore the training demo at World
Travel Market on Thursday 13 November
To pre-register and attend World Travel Market free visit
www.wtmlondon.com
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