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… DOUBLE HEADER … NOBODY CAN AFFORD TO MISS … DOUBLE H
Mr S.O.S.
I regard this two-
hour f
“
orum as one of the
most important events
organised by WTM
”
LEADING financial expert Professor Norbert Walter will put the credit crunch under the microscope
for travel and tourism industry executives at World Travel Market’s Global Economic Forum.
As the incredible September stock market crisis Walter will be joined by some of the world’s addressed and we have not shirked from
reverberates there is no hiding place and WTM is top minds on the global economy to calm shaky the task. It is also as vital that we avoid an
confronting head on the business challenges of business nerves. atmosphere of gnawed fi ngernails because
the next 18 months. “I regard this two-hour forum as one of the of doom and gloom.
Organisers are flying in Prof. Walter, chief most important events organised by WTM “My experience of the industry is that it
economist at Deutsche Bank Group and former in recent years. It will appeal to everbody of looks for the opportunities in challenging
director of the highly respected Kiel Institute influence”, says Fiona Jeffery, World Travel Market times like these. It takes knockdowns but has
for World Economics, for this crucial, not-to-be- chairman. amazing resilience, adaptability, refreshing ideas
missed forum on Thursday 13 November at ExCeL “This is an opportunity to pick the brains and entrepreneurial qualities.”
London. and take advice from top people who are at the Jeffery adds: “Professor Walter will give us a
It is aimed at middle and senior management forefront of the financial marketplace in travel critical outlook on the industry, making forecasts
from every sector of the industry. and tourism terms. It will help businesses to plan and warning how best to weather the current
strategy for 2009 and beyond.” crisis. His words and that of our other eminent
Walter will be joined by an impressive line-up: experts will be imperative in deciding strategic
John Walker, chairman of Tourism Economics direction.
and Oxford Economics, a world leader in high “Companies must ensure that they have at least
quality, quantitative analysis one representative at the forum to communicate
Jean-Clade Baumgarten, president of the with their colleagues and boardrooms. It will not
World Travel & Tourism Council only give pointers for next year but into 2010.”
John Strickland, much respected airline Fees for the Global Economic Forum are: £79
industry consultant plus VAT; £99 plus VAT for bookings made during
In the chair: Peter Hobday, former BBC TV and World Travel Market.
radio economics journalist who presented Today,
The Money Programme, Newsnight, World at One,
Financial World Tonight and European Business
Weekly.
“The panel will help companies to cope
with consumer expenditure slow-down
and to be ready to take advantage when
the upturn comes,“ added Jeffery.
Thursday
“This is no time to panic but, clearly,
there are well-founded worries. We have November
seen 12 tour operators suffer collapse
since April. Passenger growth is stunted
as households reassess their outgoings
to compensate for rising costs at the shops
13
th
Book now by logging on to
Peter Hobday (left) and John Strickland
discuss the big day and garages. www.wtmlondon.com/gef
“This vitally important issue has to be
EYES RIGHT
Jewel Jordan
JORDAN is one of the most
enthralling locations, gateway to the
TOP TRAINERS
Middle East.
To learn more , take up one of 80
TAKE the A-grade train. It’s fi rst class all product knowledge will all feature.“
agents’ spaces and hear about the
the way. For the fifth year the Institute There is the potential to get up to
latest ground product news and of Travel and Tourism is crossing the i’s speed on Responsible Tourism and
hotel openings. and dotting the t’s in its training day human resources issues. Also scheduled
It’s also relatively undiscovered, The Skills Zone helps agents to boost is a session on cruising holidays, where
so take a training session with the career prospects by grasping new sales margins are still good.
Jordan Tourism Board. Among the tools and industry trends. This valuable knowledge bank of
great prizes are holidays to Jordan. The Student zone (North Gallery 14) information available comes from
To book your place, contact includes special clinics on subjects such experts such as Online Training
David Symes on david.symes@
as CV writing and interviewing tech- Group, New Frontiers, Capela Training
brightergroup.com.
niques. ITT board member Claire Steiner and corporate partner AA People
explained: “We always work hard to Development.
Stand ME 3000 13:00hrs
ensure the seminars are up to date. g4fNorth Gallery Rooms 14,
This year we’ll have sessions for online 10:30-16:00 HRS
PRess
marketing for smaller agencies, how
to maximise earnings through add on
Wendy Hartley, World
sales and a look at what’s new on the
Travel Market’s Head
Global Distribution Systems.
of Sales and Claire ”It’s not just about new technology,
Steiner, chair, ITT TO BE guided in how to press the right although that does play an important
buttons for media coverage go to part. New skills, sales techniques, and
two workshops covering PR and com-
KEEP YOUR EYES wide open for every There is the best and the rest. The best munications. These are invaluable skills.
IT masterstroke to enhance business know they must continually improve Learn about public relations and crisis
profi tability. and upgrade company systems and management.
How? All routes lead to the third Eye staff training. Introduction to PR will explore
for Travel Technology Conference. It The travel technology consultancy basic communication principles. The
runs all day Thursday 13 November in will lead you into a new comfort zone Chartered Institute of Public Relations
Platinum Suite One (11:00 hrs.) as you sit before your screen. explains the tools required to start
The theme is Online Content and So don’t miss out as Genesys targeting the media. Management
Conversion Strategies. discuss: consultancy experts Regester Larkin
There are three sessions that can Site Content (11:00hrs) Search Engine will take you through the most effective
give you an edge in helping transform Marketing (12:30) and Making the communication methods for business.
would-be clients into concrete sales. Most of the Web (14:00.) Send out clear signals and overcome
Look left, shift eyes right and quick PR storms.
march to the free Genesys’ seminars.
North Gallery Rooms 4/5
Speak to the experts
g4fNorth Gallery 8 – 11:00 HRS
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