p24 cruise oct10 6/10/08 18:27 Page 24
news cruise
ttglive.com
SeaFrance
Stena Lina promotes
adds capacity
cross-Channel
Scotland to Irish market
Lee Hayhurst.
SEAFRANCE has increased capacity on its IRISH SEA ferry operator Stena Line and
cross-Channel routes after bringing the refitted VisitScotland have launched a £100,000
SeaFrance Moliere into the fleet. promotional campaign to boost visitor numbers
The ship started operating on the Dover-Calais from Northern Ireland.
crossing on October 1, increasing the number of The campaign aims to take advantage of the
SeaFrance’s crossings to 15 a day. increasing demand for closer-to-home breaks.
SeaFrance Moliere replaced the SeaFrance Scotland’s visitor numbers from Ireland last
Renoir and the SeaFrance Manet, providing more year were up 16%, contributing £145 million to
capacity than those two ships combined. the Scottish economy.
The ship was refitted in Dunkirk to improve The campaign aims to sustain this growth
its manoeuvrability and to upgrade passenger through radio and TV advertising, online
areas. promotions and poster advertising (pictured). Alistair Gronbach, head of UK and Ireland
SeaFrance’s managing director, Robin Wilkins, Stena Line is offering crossings from £65. marketing at VisitScotland, added: “We are very
said: “This quality addition to our fleet will Stena Line UK sales manager Dermot Cairns encouraged that Stena Line has chosen to work
increase our appeal and capacity.” said: “By teaming up with VisitScotland, we are with us to promote Scotland to Irish visitors.
highlighting reasons to travel to Scotland this au- “It is very important we promote ourselves to
tumn to potential customers in Northern Ireland. our nearest neighbours as this market makes up
“Many people are understandably wary of a major percentage of our leisure visitors.”
flying and of travelling long distances at the A new Adventure Pass is available covering
moment, so the trips we are promoting provide 50 adventure activities, wildlife and sightseeing
the perfect solution for couples and families tours throughout Scotland.
wanting to get away for less.” The free pass is valid until May 31, 2009.
SeaFrance Moliere replaced the SeaFrance Renoir and the
SeaFrance Manet, doubling capacity on these ships
Irish Ferries to
cut Dublin link
IRISH Ferries is to halve the number of return
trips on its Dublin Swift service, from Dublin to
Holyhead, from two to one a day.
The operator blamed rising fuel costs for
the decision, which will come into effect on
November 3.
The company said it will keep the new sched-
ule under review and will assess it against future
fuel price and market conditions.
The withdrawn sailings, other than for the New
Year period between December 29 and January
5, will be the noon Holyhead-Dublin sailing and SCRUMS OF COMFORT: DFDS Seaways welcomed stars of the Newcastle Falcons
the 08.45 Dublin-Holyhead departure. rugby team onboard Princess of Norway to mark the operator’s support for the club’s
All existing bookings on the withdrawn sailings community foundation. England centre Jamie Noon joined team mates Eni Gesinde,
will be transferred to alternative sailings and Davey Wilson, DFDS managing director John Crummie and the club’s mascot to
customers notified. announce the continued partnership for the 2008-09 rugby season.
24 10.10.2008
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