fipp.com Q4 2008 | Magazine World | 
Mergers &
acquisitions
✱
Future Publishing in the USA has
acquired BallHype, a developer of
technology that aggregates and clusters
news and video content around a defined
theme. Founded in 2007 BallHype owns
ballhype.com and showhype.com, which
together draw nearly two million visitors a
month.
✱
Sanoma Men’s Magazines, part of
Sanoma Magazines’ Dutch operations
Sanoma Uitgevers, has acquired the shares
of European Auto Trader B.V. The company
magazine web traffic
publishes the titles Auto Trader, Classic
Trader, Motor Trader, Transport Trader and
Caravan & Camper Trader in the Benelux
continues to surge
region. The Auto Trader website is one of
the largest websites focused on used cars
with one million unique visitors per month.
US association Magazine Publishers of The analysis also showed that the average
America (MPA) has announced that traffic to second quarter monthly reach for magazine ing house
consumer magazine websites in the second websites grew to 42.2 per cent of the total
✱
Finnish publish
SanomaWSOY has agreed to buy real
quarter of 2008 rose 8.5 per cent over the US online population, posting a 4.3 per cent estate agent Igglo's online portal.
same time period in 2007. gain over second quarter 2007. SanomaWSOY will combine Igglo's real
MPA’s analysis of Nielsen Online, supplied Nina Link, president of MPA said: “This estate online services with its Oikotie.fi
data from 314 consumer magazine brands latest data shows that the audience for portal. Igglo is negotiating about its physical
online, says that consumer magazine magazine brands continues to grow. Visitors real estate agent business, SanomaWSOY
websites averaged 69.7 million unique to our sites are attracted to our filtered said in a statement.
monthly visitors during the second quarter content and unique voice, and they want
of 2008, while 64.2 million unique visitors to be part of the vibrant community that
logged onto magazine websites during the flourishes around great magazine brands.”
✱
Bonnier Corporation, publisher of
Parenting and Babytalk, has
same span in 2007. announced the purchase of Working Mother
Media Inc, the largest multimedia company
in the country focused on the advancement
of women and diversity, from MCG Capital.
Kid’s mags fine and Dandy
Best known for its magazine Working
Mother, the company also produces a highly
publicised research initiative, the 100 Best
New research from market intelligence Companies for working mothers.
company Mintel shows that UK children’s
comics and magazines are in good shape.
Valued at £136m this year, their sales have
✱
Indian publisher Delhi Press Group has
acquired the two well-known Hindi
seen a massive 72 per cent growth since magazines, Manohar Kahaniyan and
2003. Satyakatha. The titles were being published
This industry has responded quickly by Maya Press until recently.
both in terms of popular TV characters
and changing children's preferences. New
titles coming to the market, such as Dr particularly well, with the sector having
✱
Springer Science+Business Media has
acquired BioMed Central Group, a
Who Adventures and In the Night Garden, increased by as much as 82 per cent between global open access publisher. BioMed
have proved popular. Old favourites such 2003-2007. The popularity of these comics Central’s flagship journals include Journal of
as the Beano and Dandy also have strong is impressive for traditional media amongst Biology, BMC Biology, BMC Medicine,
circulation figures today. 21st century children, who are increasingly Malaria Journal, BMC Bioinformatics and
Within the market, it is sales of pre- technology-savvy. Sales are set to increase a Genome Biology. BioMed Central has
teen (over seven’s) comics that are doing further 21 per cent to reach £165m by 2013. revenues of approximately €15m per year.
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