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fipp.com Q4 2008 | Magazine World | 45
association profile
aner (brazil)
Building Bridges
Last year, ANER organised a forum to discuss the
challenges and opportunities for magazines in a digital
aner's links With other assoCiations
world. We called it ‘Fippinha’ – little FIPP – as a reference to Aner is closely affiliated with the following associations:
the conference held in 2006. The programme included new
technologies, online reader profiles, successful case studies Argentina Asociación Argentina de editores de revistas (AAer)
and how to format and commercialise online content and
Mexico Cámara nacional de la industria editorial Mexicana (Caniem)
subscriptions. It was a very successful event with national
Colombia la Asociación nacional de Medios de Comunicación (Asomedios)
and international speakers and 350 delegates.
Chile Asociación nacional de la Prensa (AnP)
Spain Asociación de revistas de información (Ari)
MW What are the challenges facing the industry in Brazil?
USA Magazine Publishers of America (MPA)
MCF There is some legislation that restricts commercial
United Kingdom Periodicals Publishers Association (PPA)
freedom to advertise. Some of these are well-founded, for
example the one concerning cigarettes. However, some of
Maria Celia Furtado "These relationships are very important for us
them are without foundation, being neither justifiable nor
because we can exchange ideas and experiences. For example, Aner organised
reasonable. These commercial restrictions can seriously
a forum in são Paulo on 25 november 2008. during this event, we presented
campaigns on how to familiarise readers with the magazine media. in order to
affect magazines, and so ANER is working to protect and
do that, we were in contact with PPA, who organised the uK’s Magazine Week.
ensure free enterprise for magazine publishers.
Aner also receives requests from international publishers interested in
licensing magazines in Brazil, and puts them in touch with Brazilian publishers.
MW What are the trends in the domestic market?
Aner works as a conduit and answers requests for information about the
MCF There are more than 3,000 magazine titles in
Brazilian magazine market."
Brazil, so it is a big market. Editors and publishers are
looking for new ways to reach consumers and learning how to
really play a part in their lives. Magazine blogs are becoming
more popular among readers, which helps create a buzz service guide series that started in 2006 to educate new
around magazines. publishers on paper, graphic services and now subscriptions.
Another big trend is events. Magazines are promoting The ANER website also provides market information
more seminars, lectures, forums and big conferences to such as advertising expenditure and circulation auditing
generate news, networking and to interact with readers. and legal information including journalist professional
statute, copyright legislation, the federal constitution, press
MW What do you have in the pipeline for ANER as an freedom and rules for advertising activity.
organisation and its members?
MCF We are producing a subscription guide. It is part of a
Maria Célia Furtado is executive director of ANER
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