40 | Magazine World | Q4 2008 www.fipp.com
event report
wmm
From Russia with love
FIPP’s Worldwide Magazine Marketplace (WMM) event in Moscow once again proved
that it is the one and only global gathering for magazine publishers looking to do
cross-border magazine deals. The event took place on 6-7 November, and brought
together 400 delegates from 39 countries to meet, network and strike deals.
T
he event opened with an address from
the deputy head of the Federal Agency
GETTING THE CHEMISTRY RIGHT
of Press and Mass Communications of GREGORY BLATT, managing director, 02 Spend time getting to know people
the Russian Federation, Vladimir Grigoryev. marketing, communications and strategy, – socialising always helps!
Grigoryev said he considers WMM to be Edipresse Group, used a dating analogy to 03 Align your strategic visions – how do you
the only gathering that provides a dialogue illustrate relationships with partners. He see the company in fi ve years’ time?
between publishers dedicated to the likened the process to courting, and said that 04 Speak to other companies in the markets
development of the global magazine industry. it consists of six steps: the publisher has invested in.
During the day that followed, delegates 01 Chemistry – know early on if you’re 05 Align your expectations.
and exhibitors held meetings and discussed compatible with the partner. 06 Look at the fi nancials – are they right?
potential deals. Running alongside the event
were five workshops looking at investing in them exactly how it should be replicated. director; Edipresse Group and Gérald de
partnerships, advertising in magazines, doing The first day was rounded off with a drinks Roquemaurel, managing partner, Banque Jean-
digital successfully and developing magazine reception sponsored by BBC Magazines. Phillippe Hottinguer et Cie – three of the most
metrics in emerging markets. The WMM ‘buzz’ continued on day two, with experienced media leaders, who have all held
In one workshop, publishers discussed publishers and suppliers very happy indeed. the position of FIPP chairman.
online and print integration. The subject of Two further workshops were held, focussing Lamuinère suggested delegates be
whether websites are now being licensed as on managing editorial oversight of licensed conservative when preparing their budgets
part of the magazine deal, or whether this brands, as well as financing licenses and joint for next year, and de Roquemaurel said that
is taking place separately, came up, and the ventures between companies. although magazines are going through hard
panellists had different ideas. The ‘three media tenors’ , as named by times, they will survive.
Tim Bulley, licensing director at Haymarket moderator Didier Guérin, president and CEO, Each ‘tenor’ gave examples of “challenging”
said that their partners buy into the whole Media Convergence Asia Pacific, headed up situations, which in turn have made them
brand (including the magazine, website and the last workshop. These were: Axel Ganz, stronger. Lamuinère declared: “you cannot be
any events the brand carries). Haymarket consultant, Axel Ganz Communications; a publisher if you are not a true entrepreneur
supplies a brand book to partners, showing Pierre Lamuinère, chairman and executive prepared to take risks!”
400 delegates met at WMM to network and discuss potential magazine licensing and syndication deals.
TESTIMONIALS FROM THE FLOOR
“The people here at WMM are decision makers, and are “Moscow was a very relevant place for us to come to. I’ve
serious about wanting to do business. Once you have met a publisher working in an area we already operate in
visited Russia, you have a better understanding of the – it was good to see him here because it confi rmed to him SAVE THE DATE:
culture and how they conduct their business.” that we are a truly global organisation. Dubai is now one
WMM 2009
Wendy Miller, News Magazines, Australia of the global hubs to be in, so we will be there next year.”
2-3 November at Madinat
“There is no question that WMM is one of the most Stuart Wilkinson, BPA Worldwide
important lead-generating tools that Meredith has in “As a solutions provider, it was great to be able to better
Conference Hall, Dubai.
expanding its international business. I think part and understand the magazine publishing business on an
Contact: claire@fi pp.com
parcel of that is the effort that FIPP goes to, to cover the international scale, which affects the way we implement
for more information.
world by holding the event in different regions.” our technology. We have to be in Dubai next year.”
Mike Lovell, Meredith Corporation, USA Bertrand Maugain, eZ Systems, Norway
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