| Magazine World | Q4 2008 www.fipp.com
BPA and
Nielsen
Copycat site
Online deliver
website ‘real-
closes following
time’ audit
In a shift toward total brand
metrics, and away from
single channel measurement, industry action
auditing body BPA Worldwide
has announced that, in Mygazines.com, a website which hosted
cooperation with Nielsen scanned versions of magazines in breach
Online, it will bundle enhanced of copyright, has now closed. The closure
website traffic measurement comes off the back of a recent successful
with all print and event audits legal action brought in the US and Canada
without increasing existing by a group of magazine publishers, including
dues and fees. a number of FIPP members.
BPA members around the According to a statement on the website,
Mygazines.com
world will now have near “Due to monetary reasons and the state of
breached the
real-time online reporting of the global economy, we unfortunately must
copyright of many
audited web activity included close Mygazines.com.”
magazine publishers
with circulation audit of print UK association PPA alerted FIPP that
products and attendance at Mygazines.com was hosting scanned
exhibitions or events. versions of magazines, which the sites’
For more information visit operators had turned into digital editions,
www.bpaww.com back in July. FIPP warned its members Information, were party to the successful
whose content appeared on the site; further action. The Canadian settlement ordered
suggesting that they may want to issue Mygazines.com to remove the infringing
cease and desist letters. Mygazines.com content of the claimants and take steps to
was hosted in the Caribbean using a bogus ensure that content owned by the claimants
name, but its operators were finally located was not reposted.
in Toronto and a legal action was brought The Mygazines.com incident illustrates
against them. the threat that all content industries face
A number of FIPP members, including from online piracy; this is not just an issue
IPC, Condé Nast, Future and Reed Business for the music and film industries.
Sappi buys
M-real’s
Magazine facts from Canada
paper mills
for $1bn
Magazines Canada has introduced the
Magazine Fact Book, a compendium of
Paper manufacturer Sappi most requested industry trends and
has agreed to acquire research, consolidated into one useful
M-real’s coated graphic resource.
paper business for just over The publication was created
$1bn in a deal expected to be specifically for the media agency
completed early next year. community and magazine advertising
Sappi has said it is to sales professionals.
purchase M-real’s coated The Magazine Fact Book demonstrates
graphic paper mills in how magazine advertising works in a
Kirkniemi and Kangas in simple, compelling and factual way. Canada website, but it's also keyword
Finland, its Stockstadt mill This digital publication not only searchable to help you find what you
in Germany and its Biberist provides live links to additional want quickly and easily.
plant in Switzerland, with a information available on the Magazines Download the report from www.magazinescanada.ca
total capacity of 1.9m tonnes.
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