p4,6,8,10 Business news 11/17/08 10:29 AM Page 6
BUSINESS - Sports News
SGB
Sports and Outdoor
w w w. s g b - s p o r t s . c o m
Aqua Skins launched British and Irish Lions
Aqua Sphere has responded to the rise in popularity of open
water swimming by launching Aqua Skin, an ultra light and
shirt unveiled
durable hydrodynamic suit designed to provide maximum
warmth and complete The British & Irish Lions shirt is
protection from the harsh one of the most iconic symbols
effects of the sun and open in world rugby and adidas
water elements. Open water has unveiled the 2009
swimmers of all capabilities can train longer, harder, and more effectively wearing the version to be worn in South
Aqua Skin. Similar to a wetsuit, the suit is made of a 0.8mm compressed neoprene Africa next summer.
coated in polyurethane but provides less buoyancy than typical wetsuits. Available in The new playing shirt
full body and shorty styles, the range also includes two piece thermal shorts, short for the 2009 South Africa
sleeve top and a hooded top, so there is something for every swimmer, whatever their Tour will be the most
capability or goal. advanced rugby jersey
Also, Aqua Sphere sponsored triathlete Catriona Morrison has become World available and incorporates
Duathlon number one for the third year running. When competing in triathlons, Catriona wears Aqua Sphere's Kaiman all of adidas’ leading technologies to help players perform
goggles. Earlier this year the Kaiman was awarded Best Buy in an independent goggle test by Which? at their best.
www.aquasphereswim.com , Tel 01254 278873 Replica shirts (in men’s,
Sales booming at Maru
New Balance recruits
women’s and children’s
sizes) are available to order
from early November and
Maru Swimwear, the UK’s most stylish manufacturer of will go on sale from
swimwear and equipment for active and leisure
Saunders
December 11. Fans will
swimmers, reports a 5 per cent increase on sales of swim also be able to buy the exact
equipment year on year. Renowned for the quality, style playing shirt that the team will
and technical excellence of its swimwear for men, women wear. For stockist details,
and children, the company now reveals that its growing please call 0870 240 4204 in
swim equipment division has reached over 1/3 of total the UK and 01 6180908 in
turnover. Ireland.
Comments Roger Allen, director Maru Swimwear:
“Maru was established 18 years ago in the UK, primarily
as an active swimwear manufacturer. Over the years we
PUMA signs Boggis
have diversified into various areas of swim equipment PUMA has announced the signing of Lucy Boggis, to
from swim hats and swim bags to technical goggles and boost the brand’s sports marketing portfolio.
training fins. The swim equipment division has grown New Balance, the global performance athletic brand has Currently starring in Sky One’s Gladiators, 2012
steadily to a point where it is now over a third of our total announced the appointment of Scott Saunders as the Olympic triathlete hopeful Boggis’ contract with PUMA
turnover. This growth has more than outstripped our EMEA region Merchandising Manager. Saunders has will see her wearing PUMA apparel and footwear on and
target and is very pleasing indeed.” operated at board and senior management level, gaining off the track.
experience over 24 years in operational roles worldwide "There is no doubt that Lucy perfectly embodies the
Under Armour reveals
with international brands and major retailers including PUMA brand through her passion, style and
Marks and Spencer, El Corte Ingles, ASDA, Dunnes individualism,” said Richard Callaway, Head of Sport at
Stores, NEXT, Sports Direct, JJB Sports, Reebok, Ellesse, PUMA UK.“We are confident that this will be a successful
WRU kit
Champion and Kappa. and exciting partnership for both parties.”
Wales coach Warren
Gatland and captain
Edwards endorses Mueller
Ryan Jones recently
unveiled the debut kit Shaun Edwards, Head Coach of Wasps and a member of Wales’
from the WRU’s new and the touring British Lions’ 2009 coaching teams, is endorsing
official supplier, Mueller products through the 08/09 season and beyond.
Under Armour. The Says Greg Soffe, Brand Manager at 1000 Mile Sportswear: “The
nation’s new look for Mueller brand is associated with premium products used at the
the coming season highest level of sport to prevent injury and to aid and improve
features ‘dragon scale athletic performance. The synergy between Shaun and Mueller is
grippy’ technology excellent – Shaun needs to look after his players’ muscles and joints
and highlights key and keep them in the game, which is just what Mueller products
national symbols such are designed to do.”
as the Welsh flag. The Shaun’s image will be used in POS, advertising and PR.
brand’s first For more information, please contact 1000 Mile Sportswear on
international level rugby kit is engineered with lighter and 01923 242233.
more breathable fabrics to improve comfort and range of Picture Shows: Left to Right: Greg Soffe, Mueller Brand Manager, 1000 Mile
movement to help enhance on-field performance. Sportswear; Shaun Edwards OBE; Richard Walker, Director of Sales &
6
Marketing, Mueller UK & Ireland.
NOVEMBER 2008
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