p4,6,8,10 Business news 11/17/08 10:44 AM Page 10
SGB w w w. s g b - s p o r t s . c o m
Sports and Outdoor
New dates and times for Surf Shop 09
Brintex, organiser of UK trade
boardsports event Surf Shop,
has announced that Surf Shop
2009 will take place Tuesday
18th – Wednesday 19th August
2009, at Westpoint, Exeter,
moving earlier in the season,
and to a two-day rather than
three-day event.
The decision to move earlier
in the season is the result of
extensive research amongst
brands and buyers, and will
make it possible for more
exhibitors to take part in the show, and for the organisers to deliver a wider choice of
established and new brands for buyers to choose from.
Evidence from attendance records and visitor research from the past two years shows
that buyers in the boardsports sector would prefer not to leave their stores at the
weekend, and that Tuesday and Wednesday are overwhelmingly the preferred days to
attend Surf Shop.
The 2009 show will therefore be held over two days, with a late night opening on the
first day of the show.
First in-depth report on SE market
available
Sporting Goods Intelligence Europe, working together with the British sporting goods
industry association (FSPA), has just released the last volume of the first comprehensive
study on the sporting goods market in 18 countries throughout Southern Europe.
Consisting of more than 1,700 pages of charts and text, the research is based on more
than 500 interviews and on months of desk research. Like the reports already published by
SGI EUROPE on Eastern Europe and Northern Europe, this extensive study includes both
quantitative and qualitative data on 120 different topics – the same for each country.
This system allows the reader to make useful comparisons among different countries for
benchmarking and other purposes. It helps brand owners to determine weak spots in
certain countries, improving market penetration where the potential exists. It allows
national distributors and agents to find new foreign brands. It is also geared towards
retailers who are looking to enter other European markets or to gain market share in them.
Part of a larger ongoing analysis on all aspects of the sporting goods market for all of
Western Europe (Germany, Austria, Switzerland, Italy and France will be next), the
research on Southern Europe is broken down into four volumes that analyze the
following countries:
Volume 1: Slovenia, Croatia, Serbia, Bosnia Herzegovina, Montenegro, Macedonia;
Volume 2: Romania, Bulgaria, Albania, Moldova;
Volume 3: Greece, Turkey, Cyprus, Malta
Volume 4: Iberia (Spain, Andorra, Gibraltar, Portugal).
inov-8 announces new race event
Outdoor running innovators inov-8 have announced their first Run-Orienteer-Cycle
event, iROC, which will take place on April 18th and 19th 2009.
iROC will be an innovative and exciting adventure racing weekend in the Durham
Dales featuring five different races that will include mountain biking, running and
orienteering. Points will be awarded for places and there promises to be a 'huge' prize
pot for the overall winners across all five races.
Full details of iROC is on
www.iroc-race.com. There is an early bird discount for all
entries received before the 1st December 2008.
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