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ISPO Preview - Outdoor Retail
SGB
Sports and Outdoor www.sgb-sports.com
T
he European super show promises much in its
69th outing, which takes place from February 1-
4 next year. The show comprises six different
areas: ski, outdoor, board, performance,
innovations, and style. Each area has a lot to offer
visitors, with demonstrations taking place in some
areas, awards, and a whole lot more.
ispo occupies 17 exhibition halls – so be sure to
wear comfortable shoes! – over 180,000 square
metres of exhibition space and 360,000 square metres
of outdoor exhibition space.
For speed and convenience, all ispo visitors can But what does the company intend to exhibit? Chris
order their tickets for the show online and get conitnued: “The stand itself will play host to some great
benefits and discounts by going to www.ispo-
EOG renews ties with ispo
new lines from across the Berghaus collection. The
winter.com and following the link on the left menus to highlights will be provided by: Extrem, where there are The European Outdoor Group (EOG) has recently
'tickets and registration'. Ordering is quick and easy, new developments in insulated products, including one renewed its contract with Messe München for the
and pre-registration means you'll avoid queues on truly innovative product that combines down, Primaloft ispo winter fair.
arrival. Also, tickets ordered before December 14th and Pertex Endurance; Mountain, an all new performance The EOG believes that it is vital for the outdoor
will receive a discount of up to 75 per cent, depending category designed for year round mountaineers and industry to work closely with key trade fair partners
on the type of ticket. The ticket price includes a show experienced outdoor activists; AQ, Berghaus’ own and this contract signals a new and exciting phase in
catalogue and complimentary transportation. waterproof and breathable family of fabrics comes in the relationship between the two organisations.
Once tickets are ordered online, you get an online three grades with varying levels of weight and durability Tobias Gröber, ispo Business Unit Leader
ticket voucher which you exchange for an access and is a key focus for the season; Ator - the commented: "As ispo winter and the EOG developed
ticket at the show. autumn/winter 2009 range is grounded in the world of the concepts for the new outdoor_ispo set-up
ispocard holders can also extend their card validity freeriding and is inspired by the committed snow seeker together, this contract emphasises the trusting and
if they pay the 2009 annual fee by credit card. who will hike for the best powder and takes every collaborative relationship between the EOG and ispo
Any questions about online registration/login or if opportunity to cross the line from on piste to off; and the winter. We are looking forward to a great and
you've lost your password, call 00 49 89 949 11388 or Agent packs – part of Ator, they are aimed at the freeride constructive future."
email visitorservice@ispo.com skier or boarder and incorporate a low profile Via the ispo winter fair, Messe München has
construction that is ideal for all day off piste missions." demonstrated a real commitment to the outdoor
CHRIS LINES, from Press Ahead, which represents The OIA is not resting either, working hard to industry and this year’s launch of the outdoor_ispo
Berghaus and the Outdoor Industries Association, is maximise the show's benefits for visitors and exhibitors. section was the result of a joint project. Mark Held of
enthusiastic about the show and the potential therein for As Chris explained,“The Outdoor Industries Association the EOG commented: “The outdoor industry is a
British companies and visitors.“As ever, ISPO will be an is working with the show organisers to improve the design growing sector and we are proud of our identity and
important show and will be a real litmus test of and impact of an area of hall B5 (B5, 320) where five culture. Every single visitor that used the entrance
confidence in the industry at the start of what looks to be brands from the UK (DB Leisure, Outdoor Design east at the last ispo was met by a new, revitalised,
a very challenging year. Both Berghaus and the Outdoor Logistics, Storm, Sub Zero and Terra Nova) are exhibiting. visible commitment to the outdoor sector and we
Industries Association (OIA) will be attending in hall B5," By investing in imagery and branding, the plan is to ‘lift’ have plans to build on that for the future!” with the
he said. the space, give it a distinctive UK aesthetic and help the show organisers to improve the design and impact of
“Berghaus (B5, 415) enjoyed record growth in 2008 companies in the area to attract more interest and an area of hall B5 (B5, 320) where five brands from
and the company’s order book for spring/summer 2009 custom. The OIA will also use ISPO to network with the UK (DB Leisure, Outdoor Design Logistics,
continues that trend. However, the economic climate in members and partners from Europe, promote some of its Storm, Sub Zero and Terra Nova) are exhibiting. By
general is clearly very tough and this is having an impact planned activities for 2009 and encourage involvement in investing in imagery and branding, the plan is to ‘lift’
on the industry. Berghaus will be working with suppliers, those from existing and potential association members.” the space, give it a distinctive UK aesthetic and help
retail customers and partners in all markets to plot a the companies in the area to attract more interest and
course through these difficult times together. What are you waiting for? Sign up now! custom. The OIA will also use ISPO to network with
“Investment in product and marketing by Berghaus has members and partners from Europe, promote some
not slowed. The company has invested in a completely Opening hours ispo winter 09: of its planned activities for 2009 and encourage
new stand for ISPO, designed by Speedevents, and will be sunday, 1 february 2009 9am - 6pm involvement in those from existing and potential
hosting a drinks reception for retailers and press at the monday, 2 february 2009 9am - 6pm association members.”
close of the show on Sunday February 1st. Berghaus tuesday, 3 february 2009 9am - 6pm
sponsored athlete Anniken Binz will attend and give a talk wednesday, 4 february 2009 9am - 5pm
about the making of the brand’s new cinema commercial ISPO FLOOR PLAN appears in the
and her expedition to Venezuela." www.ispo-winter.com Sports News section page 8
12 NOVEMBER 2008
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