p3 Contents NOV SPORT 11/18/08 10:57 AM Page 3
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SGB
Sports and Outdoor
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T
here's been a bit of controversy flying about in the press of
late after double Olympic gold medalist Rebecca Adlington
suggested that Lewis Hamilton should not win the BBC
Sports Personality Of The Year award [SPOTYA!] after his
historic title win in Brazil. Part of me thinks she has a point, but then
I neither enjoy nor appreciate Formula 1. I don't drive, you see, so I
Datateam
can't possibly appreciate the difficulties Lewis Hamilton faces,
nor understand any part of his skill. In fact, if I'm in need of an
Publishing Ltd
afternoon nap at the right time, I put on F1 qualifying or a race and I'm asleep in minutes.
This year's BBC SPOTYA is going to be a fierce one – Chris Hoy has to be in with a shout as
London Road, Maidstone, does Adlington herself. I think Paula Radcliffe should be in there too for a superb win in the
Kent ME16 8LY.
NY marathon, her third in a row and a storming performance. Paula won't win, of course –
Tel: 01622 687031
she didn't perform (for good reasons) in Beijing, and that's the yardstick for this year,
Fax: 01622 757646
surely. Rebecca Romero is another that shouldn't be passed by after switching from rowing
to cycling and doing Team GB proud.
Ellie Simmonds has to be high on everyone's list for the 2008 award. Who can possibly
Editor:
forget the 13-year-old's tears after winning two golds (one in 100m freestyle, the other in
Jon Bruford 400m) in the pool at the Paralympics – and her huge smile, of course.
01584 877177
jonbruford@yahoo.co.uk
There's a lot of deserving athletes out there after an incredible year of sport, but will the
losers have been hamstrung by people simply not understanding their sport? Will the
Contributor:
popularity of F1 over other sports, and its increased television coverage mean Hamilton
Jack Lynes - Sports Trade
strolls to a win in the polls?
Bugger, I've run out of space – I didn't even get to mention the US presidential elections or
Publication Manager
the Bank of England's incredible interest rate cut. Ah well, maybe next time…
Paul Ryder
01622 699105
Email:
sgbuk@datateam.co.uk
Jon Bruford, Editor
SGB – Sports and Outdoor
Subscriptions & T: 01584 877177
Circulation:
jonbruford@yahoo.co.uk
Karen Wright
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01622 699109 SPORTS
Production Editor:
4 SPORTS NEWS 22 NEW PRODUCTS
Brian King
The latest news from around the The latest gear from around the
industry industry
Administration: 8 WINTER ISPO PREVIEW
24 ZOGGS
Karen Wright What to expect at the spectacular
UK General Manager Peter Doyle talks
01622 699109 show in Germany early 09
about the brand and where it's going,
Transcription:
12 BRAND PROFILE – GATORADE
why multiples are important and
Helen Farress
The world's biggest-selling sports
more…
drink is making gains in the UK –
26 RUNNER'S WORLD GEAR TESTS
find out more here
The world's best-selling running
Annual Subscriptions £76.00 (UK); £82.00 (Europe); £118.00 (Air Mail);
Single Copies: £6.50 (inc.p+p) Subscriptions include SGB Sports and
14 JACK MEETS… magazine tests winter running
Outdoor Guide to the Trade, the only annual directory published for the UK
sports and outdoor industry. Subscribers to SGB Sports and Outdoor are
Our roving reporter meets up with
gearThe world's best-selling running
entitled to receive SGB Sports and Outdoor Newsline free of charge, to the
Bob Hope from ball experts Molten
magazine tests winter running gear
weekly emailed news service, instead of paying £180 per annum.
Datateam Publishing Ltd 2002. All rights reserved No part of this
publication may be reproduced, stored in a retrieval system, or transmitted
18 BASE LAYERS 28 ARKWRIGHT
by any means, electronic, mechanical, photocopying, fax, email, recording
or otherwise, without prior permission of Datateam Publishing Ltd.
From a niche product to a sporting Our Voice of the Independent tackles
essential, Robin Barwick looks at shoplifting – but finds help from The
what's out there Man somewhat lacking
SGB
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The partnership voice for the trade
SGB Sports and Outdoor is the UK member of the European Sports Trade Publishing Group, a
co-operative of leading business magazines. ESPG partners exchange news and publish
Sports Retail Europe, the only pan-European sports trade magazine – free to SGB Sports and
Outdoor subscribers. ESPG members include SAZ (Germany), SPORTeco (France), cmd
New Balance
(Spain), Sportfack! (Sweden) and Sportimyyja (Finland).
Sports Industry Awards official supplier
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