p4,6 outdoor news 11/17/08 9:29 AM Page 6
BUSINESS - Outdoor News
SGB
Sports and Outdoor w w w. s g b - s p o r t s . c o m
European Footwear
brasher celebrates best month to date
Despite the current economic climate, brasher has announced an in-store
Alliance fights for free
brasher is one footwear manufacturer merchandising and advertising
who is bucking the retail trend after campaign which will promote its
trade
announcing a record sales month for excellent socks for the first time.
September 2008. Due to be launched in March 2009,
With September sales up a the sock-focused advertising will appear
As one part of the European Footwear Alliance the staggering 87% compared to the same in specialist titles such as TGO, Country
European Outdoor Group (EOG) is working on month last year, this is the strongest Walking, Trail and Adventure Travel.
behalf of the outdoor sector to try to ensure a month’s sales the company has ever Third page adverts will communicate
termination of the footwear anti-dumping duties. experienced in its 30-year history and both the technical and comfort
The recent announcement from the European has helped deliver an overall Q3 messages, with focus on new products
Commission to launch a review of the duties on growth of 32%. On year-to-date sales, such as the Wool Ultra Socks, which
Chinese and Vietnamese footwear imports is seen as brasher is experiencing a like-for-like provides significant benefits such as
disappointing. Mark Held, Secretary General of the growth rate of 12%. Steve Fowler, Sales Director with 30% less friction and faster drying than
EOG commented that: "The review would be against Managing Director Andy Loeber new brasher sock stand standard yarn socks.
the wishes of the majority of the EOG members and commented: “In the testing economic To complement the advertising
could be seen to be detrimental to the footwear climate, it is rewarding to see that we are driving the campaign, brasher will also include leaflets in its footwear
sector here in Europe. The Alliance aims to represent brasher brand to a broader consumer base. Our objective boxes, informing footwear consumers about its sock
the wishes of the majority and hopes that any review is to excel in all areas of product development, marketing range, maximising cross selling potential.
undertaken is done quickly to allow as little and customer service, and our dedication to supply Retailers will benefit from an interactive sock display
continuing disruption to the sector as possible." solutions to the specific UK consumer needs is gaining box and an eye-catching, freestanding double-sided stand.
Together the Alliance (Federation of the European brasher a significant edge.” For more information on brasher products and
Sporting Goods Industry, the European Branded The company is not resting on its laurels, however, as merchandising call 0191 5165780.
Footwear Coalition, the Hauptverband der
Deutschen Schuhindustrie and the EOG)
collectively represents a major share of the European
Big Bear unleashes Cloudveil
footwear market as a whole, 98% of athletic
footwear sales and approximately 80% of outdoor Big Bear recently announced it is distributing Cloudveil, a Big Bear Sports has distributed sports and outdoor
hiking and trekking sales. brand born from sheer determination and enthusiasm products in the UK for over 20 years and prides itself on
Over the past few decades the industry has and inspired by an obsession of all things outdoors, offers exceptional delivery and customer service. The launch of
successfully restructured and invested highly in its an innovative outdoor apparel range with clean, Cloudveil in the UK will be supported by a significant in-
operations in Europe, including research and functional designs combined with highly technical store merchandising and point of sale programme and an
development, marketing and distribution as well as materials. extensive PR campaign.
manufacturing. It has embraced free trade, Nick Lewis, Product Manager of Big Bear Sports, From December 2008, the full Cloudveil
welcomed the opening up of the EU and third- commented: “We are extremely excited to be adding Autumn/Winter 09 range will be on display at Big Bear’s
country markets and has been an integral part of the Cloudveil to our portfolio of brands and we are eager for product showroom in Perivale, Middlesex; to arrange an
European globalisation success story. Any the outdoor trade to experience the technically innovative appointment or to discuss the brand and the range in
continuation of duties would be seen as a negative range and embrace the brand’s strong philosophy. more detail, please call 020 8991 9244 or email
and destructive move against a modern European Cloudveil’s innovative use of fabrics and technology sales@bigbear.co.uk.
footwear sector. creates a unique range that performs in-tune with the
user’s needs and will re-energise the market.” www.cloudveil.com
Lowe Alpine continues
BMC support
Lowe Alpine is continuing its long-term support of the
BMC’s Winter Essentials lectures with a new series of
venues for this winter.
The Winter Essentials lectures are a series of
educational and inspirational talks presented by
mountain instructors Dave Hollinger and Rob Jarvis,
aimed at building awareness of the skills walkers and
climbers need to operate safely in winter. Topics include
equipment and clothing, navigation, planning, avalanche
awareness and much more.
The lectures take place in Manchester, Newcastle,
Mountaineering legend Sir Chris Bonington and climbing’s hottest star Leo Houlding made a dramatic entrance to reveal the new three- Cambridge, London, Oxford and Leicester during mid-
floor Berghaus store in Covent Garden recently. The outlet, at 13 Shorts Gardens, Seven Dials, Covent Garden, is the first in London to November. Further details at www.thebmc.co.uk under
stock the full range of Berghaus outdoor performance products. Upcoming Events.
6 NOVEMBER 2008
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