p3 Contents NOV outdoor 11/18/08 9:22 AM Page 3
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SGB
Sports and Outdoor
COMMENT/CONTENT
Editor’s comment OUTDOOR
ISSN 1757-7276
Datateam
I
t's that time of year when only the
4 OUTDOOR NEWS
hardy and the well-prepared should be
The latest happenings in the outdoor industry
heading outdoor for big walks and off-
track adventuring, as the weather's well
8 BAZ ROBERTS
and truly turned. As I write this we seem to be
Publishing Ltd
Our newest columnist looks at the power of the mind –
having some April-esque showers, though
or rather, what we're capable of when we don't know
they're tempered by blue skies and
London Road, Maidstone,
we're doing it…
seasonable temperatures.
Kent ME16 8LY.
Tel: 01622 687031
Recently, news coverage turned its somewhat hysterical eyes
9 NEW PRODUCTS
Fax: 01622 757646
to the Original Mountain Marathon, and the breaking stories
The latest gear in one place
screamed about how 2,000 entrants were in trouble. Then it
became 1700, still enough to make national headlines,
10 GOLITE
Editor:
obviously. As the news came in, I explained to my wife Zöe how
Brilliant product from a company trying to break into
if a group of people were to be stranded, those 1700 were the
Jon Bruford
the British market. We thing they've got the juice –
01584 877177
perfect people for it to happen to. Every one of them would be
find out why here
carrying shelter, waterproof clothes and outer shells, plenty of
jonbruford@yahoo.co.uk
high-calorie food and would be wearing the right footwear. Not
12 WINTER ISPO PREVIEW
least they would all know what they were doing, and at the first
The spectacular show is back early 09 – fine out
Contributor:
sign of unmanageable weather they'd probably head for low
what's in store
Jack Lynes - Sports Trade
ground and get off the course.
Which is exactly what they did, as the organisers knew. The
13 RESULT PERFORMANCE
Publication Manager
only problem that this event has caused is for the media – not
A look back at their first year and forward to their new
Paul Ryder
one competitor, to my knowledge, has complained; responses to lines
01622 699105 the BBC web site, which requested news from people that were
Email:
sgbuk@datateam.co.uk there, all said what a great event it is, how well organised and
14 TRAIL GEAR TESTS
how well prepared they all were for the weather. After all, how
Gear tests from the UK's best consumer outdoor title
Subscriptions &
can you be stranded on a mountain when you've gone out to
Circulation:
partake in an event which involves exactly that?
Karen Wright
The organisers insist on a suitable level of competence
www.sgb-sports.com
before you're allowed to enter, and outdoors folk understand
Cover Story . . .
01622 699109
entirely that there is risk involved in such an adventure. If there
wasn't, it wouldn't be so much fun, surely? The event is
Production Editor:
purposely held at the end of October so the weather's
Brian King
unpredictability can be a factor. This year, the weather perhaps
bking@designandmediasolutions.co.uk
went a step too far with some flooding, but I sincerely hope that
next year, the event returns as planned for its 42nd outing, and
the British mass media either grow up or shut up.
Administration:
For further information
Karen Wright
01622 699109
Jon Bruford,
contact
Editor SGB – Sports and Outdoor +44 (0) 1923 233683
jonbruford@yahoo.co.uk
www.ispo.com
Transcription:
01584 877177
Helen Farress
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magazines. ESPG partners exchange news and publish Sports Retail Europe, the only pan-European sports trade magazine –
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free to SGB Sports and Outdoor subscribers. ESPG members include SAZ (Germany), SPORTeco (France), cmd (Spain),
publication may be reproduced, stored in a retrieval system, or Sportfack! (Sweden) and Sportimyyja (Finland).
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NOVEMBER 2008 3
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