p4,6,8,10 Business news 11/17/08 10:25 AM Page 4
BUSINESS - Sports News
SGB
Sports and Outdoor www.sgb-sports.com
TheMagicTouch introduces CoolStuff US holiday results in The
TheMagicTouch has introduced some new and unique
products for decoration using any of the traditional TTC
Wave hitting UK
transfer papers in conjunction with a colour laser printer
or copier. The products are also compatible with the When Oliver Webb holidayed in the US in 2006 he didn't
sublimation ink process. think for one moment that, 18 months later, he would be
The items have been designed and produced about to invest a six-figure sum in promoting a new board
exclusively for TheMagicTouch and can be used to sport to British children.
protect numerous everyday products and gadgets that are Oliver discovered Streetsurfing and its associated board,
susceptible to scratches and marking. THE WAVE, in a large toy shop in the US and
The Coolstuff products are made from 3.5mm black immediately felt it would be a hit in this country. A cross
SB rubber compound with white jersey surface, together between a surf, snow and skateboard, THE WAVE was
with black heat resistant thread stitching offering great easy to master and had the track-record of a hugely
durability, and can be printed in full colour in less than successful US campaign behind it.
10 seconds. The British distributor, who also runs a successful
With the current explosion of i-Pods, i-Phones, musical instrument business, has just booked television
Blackberry’s, and digital cameras etc the covers ensure safe and “drop proof” personalisation as never seen before. Jim advertising on Nickelodeon to run up to Christmas, is
Nicol, Managing Director, explains: “These products are great to be used as sales incentives encouraging clients to buy adding a new section devoted to children to its UK
more and maybe enable them to qualify for their free cover, the range can also be offered as the perfect affordable website and is currently planning a promotion to tie in
Christmas gifts." with THE WAVE'S prominent placement in next year's
Full details and pricing can be viewed at www.themagictouch.co.uk together with the introductory video clip of these Hannah Montana movie.
and all other new products and applications. The investment is also supported by a pre-existing
school PE programme where Streetsurfing instruct PE
teachers who in turn instruct their pupils. This
New Scotland agent for
Reydon claims another
programme, combined with the one in the US, has meant
that nearly 2 million children have been introduced to the
Unicorn
Intersport award
sport so far.
More information can be found by visiting
Reydon Sports, the country's leading independent www.streetsurfing.co.uk or by contacting Oliver Webb on
Unicorn Products Ltd is delighted to announce the wholesale sports traders, have scooped the leading awards 01202 650009.
appointment of Peter Cannan as their new Sales Agent from InterSport for yet another year.
for Scotland from January 1st 2009. Peter will be taking The Nottingham-based company is the envy of all its
over from Brian Edmeades, who is retiring after being competitors and for the fifth year in succession they have Intersport UK appoints
part of the Unicorn Group sales team for more than 30 claimed InterSports Supplier of the Year and Hardware
years. Supplier of the Year trophies.
new GM
Unicorn would like to thank Brian for his Reydon have over 1,500 retail outlets which they supply
outstanding contribution during this time and wishes and a catalogue covering almost 100 brand names, which Intersport UK has appointed Barry Mellis as its new
him every happiness in his retirement on behalf of all will expand even further in the New Year. General Manager to replace Paul Nash who left the
his friends and colleagues in the sports trade. And managing director Nigel Carter is delighted to see company in August. Mellis, who spent 19 years with
Peter will be selling Unicorn Group's world brand- Reydon come out top of the pile yet again - to confirm adidas, joined in November from New Balance Athletic
leading ranges of Unicorn darts, Gunn & Moore their status as industry leaders. Shoes Ltd, the fifth
cricket, PowerGlide billiards and snooker, Poker “It is always nice when you receive awards like that, largest sports brand
Million and Sportcraft table games. He can be especially with such consistency. Recognition for the work globally, where he was
contacted on email at pcannan@blueyonder.co.uk or we are doing from our associates is a great accolade," said Sales Director
his mobile +44 (0)7712 008302. Carter. Europe. Intersport
UK members trade
from more than 150
New Appointment Signals Fresh Intent From Skins
retail floors and
Mellis will be
Ian Reid has been appointed as Skins’ new UK Marketing Manager. Ian arrives at the Australian high-tech compression responsible for
apparel firm as it prepares for a raft of new product launches and marketing initiatives in 2009. further developing
The 39-year-old joins from adidas where he enjoyed a 12-year career – most the Intersport brand
recently as Consumer Relations Manager. He’d previously held positions at the throughout the UK
industry giant as Retail Support Manager and Retail Marketing Executive. and Ireland into an
Ian’s career started within the sports retail sector where he managed stores instantly recognisable
for many well known High Street retailers, so he has in-depth knowledge and and key destination for sporting goods and fashions.
experience of the UK sporting goods market. Commenting on his new appointment, Mellis said: "I
David Ling, General Manager of Skins UK said: “Ian’s joined Skins at a time am delighted to join the largest sports retail group in the
when sales have seen rapid growth and brand awareness is increasing amongst world and look forward very much to working with the
active British adults. We’re looking forward to seeing him help take the brand Intersport members throughout the UK and Ireland. The
onto even greater success.” Intersport brand has huge credibility and is the true
Ian’s, who’s currently completing an MBA, is a keen golfer and a lifelong Liverpool FC fan. sporting retail channel for the sports user worldwide."
4 NOVEMBER 2008
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