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Doing the rounds at
Interbuild
Interbuild was once again held at the NEC, Birmingham, UK, from the 26th – 30th October. Will Lowry went to
have a look around the show and see what affect, if any, the current economic climate was having on the
construction industry.
At the time of writing neither exhibitor nor values we’re loud, proud and ambitious in our about Unimer”.
visitor numbers had been published. We will show activity and relish the challenge of The collaboration with Interbuild presents all
report these in our January news pages. From coming up with a bigger, better and more Unimer suppliers with the opportunity to exhibit
walking the show, though, the last day was extravagant way of rousing our trade to a standard that might otherwise be too costly
busy both in the aisles and on the stands, with audience.” for them to undertake alone. The Unimer
significant queues for buses from the parking Also exhibiting in Hall 4 was Thorsman with Lounge was surrounded by exhibiting suppliers,
areas. its Goliath G2B Battery Backed up Site Light, including amongst others Tornado Fixings and
The busiest area was the tool section in Hall which had been awarded the ‘highly Scapa.
4. This hall features the ‘Truck and Tool’ commended’ status at the Interbuild New Also situated in Hall 5 was Aptus Fastening
section, which combines exhibitors from the Product Awards Showcase. The site light is a Systems Ltd, who was situated close to one of
commercial vehicle sector and the tool sector. compact fluorescent site light that its distributors. Stewart Taylor, managing director
Major tool brands at the show including Bahco, automatically switches to battery mode in the at Aptus, was happy with how the show had
Stanley, Irwin, Rubi, DeWalt, Bosch, Metabo, event of mains failure. In battery mode the gone.
Makita, Fein and Evolution, all of which were G2B will provide continuous light output for up “The show has been good; we have had a
offering live demonstrations of their products. to 60 minutes, allowing work to carry on safely lot of visitors to our stand who seem
One of the most impressive stands was and reducing the risk of trips or falls and other interested in a wide range of our products.
Stanley, featuring at its centre a full size hazards associated with power cuts. Last year visitors to the show didn’t know we
boxing ring, accompanied with all the relevant The New Product Showcase was situated in offered certain products,” explains Stewart.
paraphernalia, including a ring master. The ring Hall 5, as was the Unimer Lounge. Unimer “This year they know about the products we
played host to a series of ‘Tool to Tool’ (United Merchants Plc) has 1,200 merchant can offer and want to find out where they can
battles, with visitors invited into the ring to take members, and 700 supplier members, which get them. That is why we insisted that our
on a series of challenges including ‘The slice is allows it to represent a large proportion of the stand be near our distributor so that we could
right’, a test for each visitor to slice the thinnest UK industry sector. literally point the visitors to where they need
piece of wood using a FatMax Saw, and Suzanne Millward, marketing manager at to go.”
‘Hammer time’ to find out who could hammer Unimer, explained Unimer’s presence for a Overall, despite challenging market
in three nails quickest, using a FatMax XL second year. “We were very pleased to be at conditions the majority of exhibitors expressed
Hammer. Interbuild 2008. It gave us the opportunity to satisfaction with the show and the number of
Katharine Hawkswell, managing director at catch up with existing members and suppliers visitors - although, unsurprisingly, a few said
Stanley, commented on the stand, “We go and we were also encouraged and very pleased that it had been quieter then previous years.
all-out to make the most of our presence at by the steady stream of new members and Dates for next year’s Interbuild are yet to
Interbuild. In keeping with the Stanley brand suppliers who stopped by to find out more be announced.
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