42
First Eastern European fair establishes
strong base for growth
Launching a new Fastener Fair in Budapest for Eastern European markets was always going to be an exciting, if not on
occasions nerve-jangling, venture. There were certainly a few occasions for Jerry Ramsdale and his team to heave a sigh of
relief, as meticulous planning paid off and another piece of the show organisation jigsaw dropped into place. Our review
starts with the statistics before looking at feedback from participants and some of the highlights of the event.
Conceived in November 2007 and only launched officially
in February this year Fastener Fair Budapest presented a
challenging timescale, particularly with the UK Fastener Fair
also taking place mid 2008. It is testament to the confidence
Fastener Fair Budapest 2008
invested in the Fastener Fair brand across the fastener world Vistor Demographics
that 171 exhibitors from 26 countries participated in this first
Eastern European Fastener Fair.
69% of exhibiting companies were European, presenting
a wide spectrum of products and services to the market. The
Asia
Rest of World
top five countries were Italy, the UK, Germany, Spain and the
Netherlands. Fifteen companies exhibited from Hungary, and
other companies came from Croatia, Romania, the Czech
Republic, Slovakia and Poland. “We were very pleased to
have the support of Eastern European companies,” says Jerry
Rest of
Target
Ramsdale. “The quality of their experience, we are sure, will Europe
Countries
give confidence to other companies from the region to
exhibit at future events.”
Hungary, Poland, Ukraine,
Nearly four hundred exhibitor personnel arrived in
Rep. of Moldova, Romania, Bulgaria,
Budapest to set up and man the show, which comprised Serbia, Bosnia & Herzegovina, Croatia,
entirely shell scheme stands. “This was a first venture into
Slovenia, Austria, Slovakia & Czech Rep.
Eastern Europe,” says Jerry Ramsdale, “and we did not want
it confused with the strongly established international
Stuttgart show. For that reason we opted for an all shell
scheme design with a limit on the size of individual stands –
something that met with the approval of many exhibitors.”
The success of any first time event hinges on preparation.
“We travelled several times to Budapest in advance of the
show,” says Jerry, “to build a strong relation with the Syma
Center, which certainly paid off in ensuring a smoother than Fastener Fair Budapest 2008
anticipated show build. We also employed a Hungarian
Exhibiting Companies
living in the UK to assist in building relationships and
promoting visiting to Hungarian companies, associations and
organisations. Combined with multilingual media coverage
across the target countries, Noemi Tomo’s role was
N. AMERICA
invaluable in attracting high quality visitors.”
1%
In all 1,012 visitors came to the Syma Center during the
MIDDLE EAST
two days, over half registering online in advance –
2%
important, says Jerry Ramsdale, in achieving a smooth flow
of visitors into the exhibition hall. 96% of visitors came from
European countries, over two-thirds from Hungary and
adjoining target markets.
ASIA
“One of the factors in locating the show,” notes Jerry,
28%
EUROPE W
“was the number of direct flights direct to Budapest from all
53%
over Europe. Combined with the strength of the Fastener Fair
brand this was very important in attracting additional visitors
from as far as Estonia, Finland, Cyprus and Malta as well as
EUROPE E&C
Russia, Israel and Saudi Arabia.” Three quarters of visitors
16%
had purchasing authority and nearly half were senior
managers and directors. Fastener Fair is normally a trade
show and 80% of Budapest visitors were from within the
fastener sector. However, recognising that the market would
be new to many exhibitors, fastener users were also invited
to the Budapest show and many exhibitors reported being
rewarded with high quality user contacts.
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