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Fresh look and content for 2009
London trade shows
2009 will mark some significant changes to the London trade shows as
organiser Brintex introduces a new security sector show and presents what
they describe as a true ‘multi trade show’ for the first time.
Changes include a fresh look and a different spotlight for the rest of the show.
floor plan designed to focus attention on new In addition to seeking out new
products and create three distinct shows in one. products from the large brands and
The renamed ‘Totally DIY’ remains the industry newcomers, visitors will also
lynchpin of the three shows and encompasses be able to make contact with the
the huge array of products sold through home industry’s key trade
improvement retail channels. Totally Tools, organisations – the British
now in its fifth year, is expected to continue to Home Enhancement Trade
be a draw with ‘hand tools, power tools and Association (BHETA), the
tool accessories’ still at the top of visitor British Hardware
priority lists. Federation (BHF), the
Launched earlier this year is ‘Totally Secure’, a British Hand Tool Federation
new specialist show for locksmiths and security (BHTF), the Garden Industry
product resellers. Created in partnership with Manufacturers Association
Simon Griffiths, Gary Eckersall and Chris Taylor, (GIMA) and the Master
organisers of the successful ‘Security Live’ and Locksmiths Association
MLA Manchester Central exhibitions that have (MLA).
previously taken place in the north of England, it
is hoped it will grow to service physical security Who is at the show?
product resellers in the south. New exhibitors to sign up
The shows’ new floor plan will incorporate a for 2009 to date include Aisin Europe, AP
dramatic entrance leading right to the heart of Lifting Gear, GT 85, Isotronic Mezger, RKW
the show says Brintex. “Our research tells us Leisure, RCD and Tarax Technology. In
that 85% of our exhibitors come with new addition, Brother UK, Mewett Polyurethane,
products to show, and 80% of our visitors come Saint Gobain Abrasives and Spectra Tool
primarily to find new products and suppliers, so Company are returning to the show after a
we decided to place new products literally at break last year and DK Tools and Tool
the heart of the show,” explains show Connection are both back at the show having
director, James Murray. doubled the size of their stands.
Current exhibitors in Totally
Tools include Abingdon King
Dick, Arrow Fastener,
Evolution Power Tools, Exakt
The essentials
Precision Tools, KS Tools, KWB
The shows are open Sunday 18th January
Tools / Ringwood Agencies,
through to Tuesday 20th January at Earl’s Court
Ledco, Monument Tools,
2 – London. Earls Court is just outside London’s
Nilfisk Alto, Northern
Congestion Charge Zone but is normally easier
Wholesale, Rolson Tools, SMC,
Stanley Tools and Valley
and quicker to access by public transport –
Industries.
there are two London Underground stations
Totally Secure has attracted
nearby.
a great deal of interest and
confirmed exhibitors already
Rainy day trust charity gala dinner
include Abus, Yale Security
In association with Totally Tools and Totally
Products, part of the Assa
DIY, this annual charity dinner takes place on
Visual graphic illustrating the new layout.
Abloy Group, Borg Locks, Burg
the evening of Monday, 19 January at the
A large central piazza will have its own Waechter, Cathedral Products, Codringtons, C.O
Royal Garden Hotel, Kensington High Street,
product demonstration area, a separate display Tilney, Davenport Burgess, Guardian Lock &
London. The champagne reception starts at
area to highlight the show’s ‘Best New Engineering, Henry Squire & Sons, Keyprint,
7pm and is followed by a dinner, wine, cabaret
Product’ winners and a café. The new products M.A.C Solutions, Master Lock, Rottner Security, - this year provided by well-known comic Ed
will be judged on the Sunday with winners Sentinel, Sentry Safes, Sterling Locks and Total Byrne - and dancing. The dress code is lounge
revealed at the close of the first day, so that Product Sales with its well-known Lockey suit. For further information and reservations
their products can be placed in the brand. contact Ashley Leboff on + 44 20 8386 4408.
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