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Operator Profile
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foreign enterprises settling in China,” believes Ren.
“2010 to 2020 will be the golden age.”
It is significant that not only will Happy Valley
Shanghai debut ahead of the World Expo but it will
also steal on march on Disney’s long rumoured plans
for a park in the city. Although one should not
underestimate the group’s abilities, it is a fact that
Disney’s licensed properties have yet to reach the
same sort of penetration in China as they have in the
West (although it is currently working on some
Chinese licences of its own). As for OCT, Ren says he
is proud the group has built up a park empire of its
own, with it own concepts, although he does not rule
out any joint ventures in future.
When the company takes up a booth at this year’s
IAAPA Attractions Expo, it will mark a triumphant
return to Florida. Splendid China may have failed to
live up to expectations in Orlando all those years ago,
ABOVE: Happy Valley Beijing City, and the aforementioned Happy Harbor in but since then OCT been diligently perfecting the
BELOW RIGHT: OCT East Resort, Shenzhen, which will combine a variety of “urban tourism model in its own country. One can’t help but
the shape of things to come leisure” pursuits in a relaxing waterside setting. feel that one day it will seek to expand internationally
“We now have a variety of tourism products with a stronger and more focused offering that will
including theme parks, resorts and cultural truly cement its reputation as a global player.
entertainment,” highlights Yao. “As new markets
develop we hope to have our parks there, but what
form they take will depend on the local resources
available.”
Remember that all this product development,
innovation and refinement has happened in just 20
years, showing not just how quickly the leisure market
has grown in China, but how keen OCT is to remain
at the very heart of it. Clearly the group has a
headstart over any foreign enterprises that may fancy
their chances but have not done their homework.
“There has been a huge increase in new park
development in the past decade, but I think in the next
10 years we are going to see a lot more private and
HAPPY VALLEY the next chapter
In the next eight months, OCT is due to open two An international team of suppliers has been
new Happy Valley theme parks. Happy Valley assembled and attractions will include a Vekoma
Chengdu in Southwest China was delayed this Suspended Looping Coaster, Mine Train and Flying
summer due to the giant earthquake in the Island, Intamin Mega Coaster, Hopkins/Golden
Sichuan Province, but is now scheduled for a soft Horse Shoot the Chute, S&S double Space Shot,
opening towards the end of the year. Mondial Splashover, Zamperla Ferris Wheel,
The park will cover 47-hectares and be split into Energy Storm, Sombrero and Disk’O’, a North
seven themed areas including Sunshine Beach, Pole Adventure dark ride by Sally and a 4D
Happy Times, Caribbean Cyclone, Great Cinema by SimexIwerks. 3DBA, ECA2, Huss and
Szechwan, Shangri-La Woods, Magic Castle and Martin & Vleminckx are also on board.
Mediterranean Dream. Live entertainment will include the shows
China’s first wooden coaster takes shape in
Caribbean Pirate, Conscription and Compass, plus
Shanghai
various floats and parades. As at other Happy
Valley parks, there will be a number of seasonal and Typhoon Bay. Around 70% of the park,
festivals including events celebrating Chinese New however, will be “green” and water will also play a
Year, youth culture and magic. major part.
Opening in July 2009 will be Happy Valley Among over 70 rides and attractions will be
Shanghai, the largest park in the chain to date China’s first wooden rollercoaster, by Martin &
and a flagship OCT property. The 90-hectare Vleminckx, plus additional coasters by B&M and
facility will be located in the Sheshan resort area Intamin. Three large indoor arenas and a further
of Shanghai’s Songjiang District. three open air stadiums will host a number of
Themed areas will include Shanghai Bund, live performances including an indoor circus
Shangri-La Woods, Ant Kingdom, Gold Mine show, a horseback battle and a multimedia
A taste of what to expect in Chengdu Town, Maya Beach, Sunshine Harbor, Happy Times
show.
52 NOVEMBER 2008
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