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IAAPA Attractions Expo
What will you be doing
the third week in
November? Well over
20,000 of you will be
visiting Florida for the
amusement industry’s
largest annual get-
together, IAAPA
Attractions Expo in
Orlando. Park World
previews the week’s
events
W
ith in excess of 1,000 exhibitors, the Expo is still Industry events like this, of course, are also a great way of
the industry’s largest trade show, occupying over catching up with colleagues and making new and acquaintances
500,000 net square feet of exhibit space. “It’s the and business contacts. Official IAAPA social events include the
place where the deals are made that shape the world’s Tuesday night Opening Reception and Thursday’s big Gala
attractions for many years to come,” notes IAAPA’s president event, which will include a Give Kids The World auction, a
and CEO, Charlie Bray. performance by quick change artists from America’s Got Talent; a
The show itself starts on Tuesday, November 18, with the live band and dancing ‘til Midnight. Tickets are $150 and both
Kickoff Event, a whistle-stop tour of new attractions and functions will take place inside the Orange County Convention
projects from around the world, presented in showbiz style. Center. A number of networking breakfasts and exhibitor parties
During the 75-minute production, IAAPA will also announce will also take place during the Expo.
the latest inductees into its amusement industry Hall of Fame. Those arriving in Orlando early may like to improve their
Starting a day ahead of this will be a comprehensive handicap at Sunday’s Give Kids The World Golf Tournament
education programme. More than 90 sessions are promised and raise some funds for this worthy cause in the process.
this year, ranging from in-depth single and multi-day Visitors wanting to sample Orlando’s parks and attractions,
programmes to several hour-and-a-half-long seminars, or simply bring the family out for an mini vacation, are urged
roundtable discussions and lunch presentations. Many of these to make the most of it as next year IAAPA Attractions Expo
shorter sessions are free to IAAPA members once they have moves to Las Vegas. Behind-the-scenes tours have been
paid their main Expo registration fee. arranged at nearby attractions including Aquatica, Busch
Addressing this year’s General Managers and Owners’ Gardens, Disney’s Hollywood Studios, SeaWorld and the
Breakfast on Wednesday morning will be Nick Varney, CEO of Kennedy Space Center.
Merlin Entertainments, who will explain how the group has
Nick Varney of Merlin
expanded in such a short time to become one of the world’s IAAPA Attractions Expo takes place at the Orange County
Entertainments will address this
top attractions operators, second only to Disney. During the Convention Center in Orlando, Florida, from Tuesday to
year’s General Managers and
event, tickets to which are $85, the IAAPA Service Awards will Friday, November 18 to 21. For registration details visit:
Owners’ Breakfast also be presented, one of several awards during the event. www.iaapaexpo.com
Education opportunties
Global Environment the Small Parks and Attractions Committee.
Based on a similar session delivered this summer at
Sunday to Tuesday, November 16 to 18 IAAPA Asian Attractions Expo in Macau, Ocean Park
Thursday, November 20
Institute for Emerging Leaders
CEO Tom Mehrmann will reveal how his team turned
Small Parks and Attractions Committee’s
This two-and-a-half-day course is designed to provide
the opening of Hong Kong Disneyland into an
Top Ten
a broad base of knowledge for up-and-coming
opportunity and broke attendance and revenue
Each committee member will present their top ideas
amusement industry leaders. Moderated by industry
records for five consecutive years. for revenue generation, operations, guerrilla
veterans Vic Nolting of Coney Island and Tim Ruedy
from NASCAR Speed Parks and taught by experts
Tuesday, November 18
marketing, sales and more. Speakers include Dan
Neva Richardsen-Larson of The Sims Group, Cindy
After Disney
Aylward, Cecilia Chavez, John Chidester, Talley
Farkas from Hershey Entertainment and Bret Pfost of
Former Disney executives speak with legendary
Green, Ron Gustafson, Cory Luster, John Norris and
Disneyland, this course will provide an overview of the
Imagineer Marty Sklar on their experiences after
Bob Williams.
key disciplines required to run a successful attraction. leaving the organisation.
More than education 90 sessions are planned in total
The fee is Fee $450 for IAAPA members, or $650 for
non-members.
Wednesday, November 19
as part of this years’ IAAPA Attractions Expo. For
Lunch with Dick Kinzel
details on the rest of the programme, or times of
Monday, November 17 The president and CEO of Cedar Fair will share his any of the sessions listed above, visit:
Lunch and Learn: Adapting to a Dynamic wisdom and insights on the amusement industry with www.iaapaexpo.com
34
NOVEMBER 2008
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