PW NOV08 P08 v4.qxd:PW NOV08 P08 v4.qxd 3/11/08 12:44 Page 8
Park News
www.parkworld-online.com
ParkLaw
Kernels
by Heather Eichenbaum
Dollywood, Pigeon Forge, Tennessee, has decided to delay construction of
Truth In Advertising
its giant Adventure Mountain rope course and interactive play attraction,
citing the downturn in the economy and cost of basic building materials like
Whether print, television, radio or web, parks must always consider
steel and concrete. Originally scheduled to open this coming spring,
disclosures in their advertising. Promotions usually have limitations
Adventure Mountain is now expected to debut March 2010.
on time or quantity available. Legally, without disclosures of such
For the 2009 season the Great Escape & Splashwater Kingdom, Lake
restrictions, you may be bound to honour your advertising promises
George, New York, will add Sasquatch, a drop ride from S&S Worldwide.
long after you intended a promotion to expire.
Comprising two independent steel towers standing 192ft tall, the attraction
For instance, if you are offering “Christmas” pre-sales of discount- will be the tallest ride at The Great Escape.
priced passes or tickets for next summer, you may want the
promotion period to end on December 25. This end date must be
Intamin is to supply its first single car spinning coaster in 2009. The ride will
clearly stated in your advertising.
debut at a park in Denmark and feature face-to-face seats and “a very high
Similarly, if you are offering two-for-one admission, but the offer
ride dynamic.”
is valid only on weekdays, this, again, must be clearly stated in
your ads. Without disclosing the restriction, you may find yourself
Dan Aylward has been promoted to the position of senior vice-president of
honouring two-for-one admissions on one of your busiest
business development for PARC Management, while Brad Knollenberg
weekends.
takes over his old job as general manager for Magic Springs & Crystal Falls,
a PARC property in Hot Springs, Arkansas. In his new role, Aylward will be
Other restrictions, such as limitations on the number of discount
responsible for developing and refining PARC management’s merger and
passes a single patron can purchase, are also important to specify.
acquisition strategy, selecting top American and international markets for
Although you may not be overly upset if a guest attempts to
expansion.
purchase a quantity in excess of your planned promotional limit, you
can run into problems if you have a limited number of the item Six Flags Great America, Gurnee, Illinois has begun installation of
available and run out due to that large purchase.
Buccaneer Battle, slated to open May 15. This pirate-themed water attraction
This is particularly true with promotional giveaways. For instance,
by Mack Rides will be located in the County Fair area of the park.
offering a free plush item with a book of tickets may seem like a
nice incentive – until one big spender cleans out your supply. You
After a two-year courtship, Simworx has finally concluded the sale of a 4D
will either anger those who follow when you have no plush left to
effects theatre to Drayton Manor park in England. Due to open at the
give, or you will have to substitute a more expensive item to keep
beginning of the 2009 season in an existing park building, Simworx will
patrons happy. Thus, always ensure that your advertising makes
provide a Christie high definition 3D projection system, 152 4D effects seats
and special effects lighting. Among the films due to be shown will be the
clear that promotional items are limited, are “one per customer”,
Simworx distributed, Red Star Studios produced, Curse of Skull Rock The new
and specify, “while supplies last”.
theatre is expected to act as a reference project and “showroom” for
Specifically with regard to
Simworx, which is based locally in the town of Kingswinsford.
giveaways, always state in your
advertising that substitutions Huss Park Attractions is due to release an updated version of its Sky
may be made for the advertised
Tower observation tower featuring a more modern gondola.
item. If you have special-
ordered a park-themed plush
Brad Andrews, senior vice-president of zoological operations at Busch
states
clearly
to give away with season pass
Entertainment Corporation, has been elected the new chair of the board at
Make
sure
your
advertising
purchases, you can be liable
the Association of Zoos and Aquariums (AZA) in the US. He starts in
when
offers
are
valid
for false advertising that plush give-away
2009.
if you do not specifically state that you reserve the right to give a
Sartori has sold another Energizer coaster following the installation of its
different item instead. If you do run a promotion and run out of the
first model this summer at Tivoli Friheden, Aarhus in Denmark. Traditionally
offered item, attempt to offer an alternative to those that continue to
known for its range of family and kiddie rides, Sartori has expanded its
ask for it. Although not legally bound to do so if you have clearly coaster division in recent years.
disclosed all limitations within your ads, nothing can hurt a park
more than negative publicity such as that generated by an Baxter Underwood has been named senior vice-president and chief
accusation of false promises.
investment officer at CNL Lifestyle Properties, where he will lead the
In sum, giveaways or discounts can go a long way toward public
acquisitions team in identifying new business opportunities and increasing the
perception of your park, if backed up by honest, clear advertising.
company’s $2.3 billion portfolio of assets.
Disclosure of any and all restrictions on promotions is a necessity to
not only keep patrons happy but to protect your park from turning a
Universal Studios has announced a plan to build Transformers dark ride
revenue-generating promotion into a costly mistake.
at both its Singapore and Hollywood parks by 2011. The attractions will
consist of 3D footage, special effects and breathtaking robotics and,
according to ThemeParkNewsDirect.com, be similar to the seminal Spider-
Heather Eichenbaum is an attorney with Spector Gadon & Rosen PC,
Man attraction at Universal Islands of Adventure in Orlando.
located in Philadelphia, New Jersey and Florida. Clients include Six
Flags, Steel Pier, Gillian’s Wonderland, Holiday World and Reithoffer PurePlay Waterpark Restoration Services is a new company aiming to work
Shows. If you have a question for a future column, Heather can be hand in hand with the waterpark, municipal and resort industries to restore,
reached at +1 215-241-8856 or heichenbaum@lawsgr.com
refurbish and maintain their waterplay structures and pools. Find out more at:
www.pureplaywaterparks.com
8 NOVEMBER 2008
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78