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SASHA
Style: Doggy
Best known for: My punctuality.
Tune of 2008: Myomi ‘Sun In My
Eyes (Paul Woolford MDMA Dub)’
(Southern Fried)
Producer of 2008: Veerus and
Maxie Devine.
First record you ever
bought? Rainbow ‘All
Night Long’
Weirdest thing you’ve
seen all year? The cat’s
penis... and it changed
my life.
Top gadget of 2008?
Blackberry Bold,
because I’m always on it.
Your year in five
words... Intermissions
CONSISTENTLY at the vanguard of dance music since
of light and sound.
his heady DJ beginnings in 1990, when he innovated
Most important
a unique DJ style at Shelley’s, in Stoke-on-Trent,
thing you’ve learned
Sasha has blazed a house music trail.
Never out of the Top 10 DJs since 1997, he returned
recently? After many
to the production fray in 2008 with the momentous
attempts, please don’t
‘Invol2er’ — a stunning mix of new cuts and mix vodka and Red
reconstructions of artists as diverse as Ladytron, Bull…
Thom Yorke and Apparat that still has DJmag reeling
from its mysterious majesty.
“I’ve been really blown away by the way it’s been
received, I’m not normally used to that!” smiles The production of ‘Invol2er’ also saw the Welsh Meanwhile, his label emFire went from strength-
Sasha. “It was a lot of work so it’s great to see people wonder embrace recondite studio techniques, using to-strength this year. Set up as an outlet for his
get straight into it.” found sounds and recorded audio from street scenes productions, the distinct sleeve art and techno-
Deliberately veering outside of his musical comfort in New York City to create an intensely spacious themed flavour of the tracks — such as ‘Who Killed
zone, the DJ/producer decided to work with vocals atmosphere. Drawing influences from Burial’s audio Sparky?’ and ‘Mongoose’ — saw his tunes crossover to
from the indie rock world to augment his 20,000 evocations of London, Sasha set out to capture new fans, and further blurred the boundaries between
leagues-deep excursions into electronic house. the sensations of NYC in sonic form, making for an progressive house and darker tech flavours.
“It was a conscious decision to cast the net wider, album as enjoyable as a listening experience as on a Collected in the double CD opus, ‘The emFire
looking to other places for inspiration for a more dancefloor. Collection: Mixed, Unmixed & Remixed by Sasha’, it
eclectic tracklisting. But funnily enough, the sound is proved one of the strongest sets of 2008. And there’s
a lot purer on this one,” Sasha suggests. The DJ gigs have continued apace, including a jaunt plenty more emFire goodness to come.
across the US with DJ amigo John Digweed. Touring “We’re gonna be releasing ‘Three Little Pigs’ off
A particular coup was securing Thom Yorke’s blessing the States with John on a bus again was “fantastic”, ‘Invol2er’, coupled with some new mixes, and we’ve
for a remix of solo track ‘The Eraser’, which appears while a set at the opening of Space this season was got four or five new tracks lined up, so we’ve got lots
exclusively on ‘Invol2er’. The Radiohead vocalist was “one of the best gigs of the year”. of ammunition for emFire,” says Sasha.
apparently so taken with Sasha’s treatment that he Indeed his resonance in Ibiza remains pronounced,
posted a video of Sasha playing it online. with Sasha scooping the award for Best Progressive Looking forward, Sasha ponders: “I haven’t really got
“Thom Yorke posted a video of me playing the mix House DJ in Lenny Ibizarre’s prestigious White Isle- a plan for my next big project, I’ll see how the dust
on his website and when I saw that I was absolutely based DJ Awards recently. And before the year is out settles after ‘Invol2er’. I’d like to do another project
buzzing. So we called him and asked if we could do Sasha will have played more US and Canadian gigs as like that in the future but maybe I’ll leave it a while.”
something official with it, and he was really into the part of his fall tour, touching down everywhere from Be sure that when it comes the next project from
idea,” Sasha froths. Dallas to Montreal, NYC to Toronto and Miami. Sasha will be similarly special. BEN MURPHY
042
www.djmag.com
DJ467.top100_7.indd 42 8/10/08 14:20:46
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