p4,6,8 Business news 9/19/08 11:33 AM Page 6
BUSINESS - Sports News
SGB
www.sgb-sports.com
Sports and Outdoor
Aqua Sphere teams up Ronhill launches massive POS push
with Ironman
Ronhill is launching its biggest ever point-of-sale
campaign as part of the brand’s retail ambitions of
Aqua Sphere has announced a partnership with Ironman building a stronger and more imposing presence in-store.
to produce a line of performance triathlon wetsuits. The campaign is also geared to underpin the brand’s
The collaboration combines Aqua Sphere’s high- leading position in the market where the company’s sales
industry standards and commitment to innovative design are seen to be climbing ahead of forecast.
with Ironman’s experience and dedication to the sport – a The launch, with its ‘Beat the Clock’ theme, draws
partnership that will soon deliver a new line of wetsuits timely attention to the consumers’ need to protect
specially engineered to maximize an athlete’s themselves by choosing from the high visibility, innovative
performance. Vizion-wear collection before the end of British
A mainstay in triathlon wetsuits for the past 10 years, summertime.
Ironman has built a reputation for dependable products. This major promotional push comes at a pivotal
The new line will continue in this tradition – branded moment for the market, when the economic slow
Ironman, but powered by Aqua Sphere’s cutting-edge down sets running out in stark relief as a much
technology. cheaper alternative to ever more costly gym
The wetsuits will come in three classifications, Elite, Pro membership fees.
and Competitor - to cater to all levels of triathletes, from Commenting on this major marketing initiative, continually increase our share of the market with
novice to champion. They will be available at the local Oliver Carter, Ronhill Marketing Manager said: “This campaign launches on this level. I think we can say that
Tri-retail stores by December 2008 and key triathlon sector grows in stature and commercial relevance with the trade has seen the light, certainly by the way our retail
events throughout the 2009 season. every year that passes and we are planning to partners have responded so positively to this initiative.”
Teritex turns 30!
Join SGB – Sports and Outdoor in wishing Teritex
Sportswear a happy 30th birthday, as the company gears
up to its anniversary this October. The company
manufactures knitted scarves, hats, gloves, wristbands,
flags, pennants, neoprene supports and more.
In 1978, the company rented a small council unit, and
purchased machinery to produce terry toweling
wristbands which were supplied to wholesalers with
football club names and pop groups personalized on
them. As the business grew, football clubs started to ask
Lonsdale grows business
through gym chains
Lonsdale have designed a ‘gym within gym’ concept in a as well as encouraging new members to join.
strategy to target health club groups and widen the appeal Ian Campbell, Lonsdale’s Sales and Marketing Director
of boxing within the fitness sector. has 10 years experience in the boxing industry, and
The Lonsdale boxing specialist team have used their 30 orchestrated the ‘gym within gym’ concept. He explained:
years of experience to create bespoke designs for health “The Lonsdale ‘gym within gym’ is the ideal way to bring the company if they could supply personalised scarves.
clubs, providing them an area within the gym to devote to another dimension to the fitness workout. It creates a They then purchased a number of mechanical machines,
boxing equipment and activities. Lonsdale has designed buzz around the gym, and we are confident that Lonsdale but rapidly, customers such as Manchester United put
and provided all the equipment for these boxing areas, are offering the best brand to terms of quality and such demands on production, that they were forced to
wall art to create the mood, gym staff training and offers heritage at competitive prices. In addition there is a great computerize to cope with volume. To this day, the
advice on their optimum use for best results. opportunity to develop secondary spend revenue through majority of Teritex machinery is computerized which
The ‘gym within gym’ concept has been applied the sale of boxing sundries.” enables the company to provide fast turnarounds –
successfully at a number of gyms around the UK, across particularly important for Cup Finals and the like.
various gym chains, and concept health clubs. It has been Recent investment in digital sublimation printing has
proven to offer gym users a new dimension to their gym also helped Teritex – new products such as photo scarves,
training, and provides an opportunity to bring variation cushions, flags etc using the latest in digital technology are
to their gym experience and workouts. now being exported all over the world.
The Esporta Gym in Chiswick has dedicated a 1000sq Teritex looks forward to the future, looking to rise to
foot area to their new Lonsdale Boxing Arena, and is one the challenges of whatever decisions any future
of the biggest so far installed in the UK. Esporta Chiswick Government/European policy on manufacturing/exports
Park have experienced first-hand the benefits of the etc may bring.
Lonsdale boxing area, and is delighted with the results. www.teritex.com
Increased facilities widen the appeal to existing members
6 SEPTEMBER 2008
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